- Joined
- Sep 28, 2002
- Messages
- 39,799
Quote:
LOL!!
Are you suggesting Frank would pass on an opportunity to sell his product in stores? Nobody has asked him. That is a fact. It would increase his sales 1000 times. No stores/major MFGs want his product.
I don't think that's the case, ..sorta... The product is not that old. There's also sensible price points that are required for OTC items. I doubt that with the required ROI for the fundamental costs of the esters and the processing that it would ever make it in retail chain type sales.
I'm sure a bunch of it has to do with capital. If he had a million dollars he could merely rent space on the shelf anywhere he wanted by putting it there on consignment. Effectively fronting the product and getting all revenue through reordering. That would require some form of national advertising ..otherwise who would have a reason to buy it?
Don't assume that there aren't substantial challenges to bringing a product to market beyond it being "functional". You'll broker almost all of your product away to the marketers. Those who are professionals at selling a product. You'll sit there and watch the marketer take 90% of your profits and making more than you do.
Why do you think the Prolong/Duralube/ZMax sold so well? It wasn't due to real performance of the products. It was how they marketed them. The production company probably made the most out of everyone, including the fundamental producer and bottler/packager.
Plenty of viable product never see the light of day due to under capitalization. Many fail due to it too.
Nope. All Frank needs is about 10 years more time. He could then have the patience to just sit and wait and let growth occur as it occurs.
LOL!!
I don't think that's the case, ..sorta... The product is not that old. There's also sensible price points that are required for OTC items. I doubt that with the required ROI for the fundamental costs of the esters and the processing that it would ever make it in retail chain type sales.
I'm sure a bunch of it has to do with capital. If he had a million dollars he could merely rent space on the shelf anywhere he wanted by putting it there on consignment. Effectively fronting the product and getting all revenue through reordering. That would require some form of national advertising ..otherwise who would have a reason to buy it?
Don't assume that there aren't substantial challenges to bringing a product to market beyond it being "functional". You'll broker almost all of your product away to the marketers. Those who are professionals at selling a product. You'll sit there and watch the marketer take 90% of your profits and making more than you do.
Why do you think the Prolong/Duralube/ZMax sold so well? It wasn't due to real performance of the products. It was how they marketed them. The production company probably made the most out of everyone, including the fundamental producer and bottler/packager.
Plenty of viable product never see the light of day due to under capitalization. Many fail due to it too.
Nope. All Frank needs is about 10 years more time. He could then have the patience to just sit and wait and let growth occur as it occurs.