It's not bashing, just stating a fact. Lots of people are willing to pay a large premium (relative to the alternatives) for products because of the effective advertising and marketing. Amsoil and Lucas are the two most obvious. If these were deficient products, they wouldn't have stayed on the market for decades. Some folks are happy to pay 11 bucks for 5 quarts of Dexos spec, and some are happy to pay 11 bucks for 1 quart Amsoil, RP, or Lucas. It's all good.