Toyota dealers aren't the only ones doing this.There are Toyota dealers charging $10-20K market adjustments on Tundras and people are gobbling them up. Yup, you can have a Capstone Tundra for close to $100k...lol. I'll drive a Prius before I ever pay that for a pickup truck. I mean it's a PICKUP TRUCK!
Ford dealers have been charging $10k+ above MSRP for the EV pickup, and I have heard that the entire planned 2023 production run has already been sold.
It is a very good time to be a new car dealer right now. There are some people getting sinfully wealthy from this situation.