New 2027 VW Atlas

No, you don't recall correctly.
May.
This has nothing to do with 1997, since 1998 still comes after 1997.
Unless, and this might be BIG, Daimler had a machine to travel through time, steal the money, goes back to 1997. Now that is a big development if true.

Oh you really got me, trying to remember nearly 30 years ago and 4 months off! They still stole all the cash Chrysler was sitting on to repair their poor financials. I still blame the board, they were trying to fight off a hostile takeover by Kirk Kerkorian, I say this was a worse outcome.
 
VW always struggled in the American market.

Daimler was struggling financially when they took over Chrysler that was swimming in cash at the time. Sucked all the cash out of Chrysler to save Mercedes. Chrysler had the minivans, new Ram truck, Grand Cherokee, LH cars. Homerun after homerun.
Daimler wasn't struggling when they took over Chrysler. I am unsure where you learned this, you have an actual annual report link rather than internet lore - Daimler has always been publicly traded, all there finances are a matter of public record.

An "AI overview" has just scraped Reddit. You do understand how LLM's work. Cash reserves would be disclosed in an SEC filing.

Both companies were apparently profitable when merged. Apparently Chrysler was losing money 2 years later, but once its internal its always hard to say - you can apportion costs on the balance sheet where they may not really belong. Of course Daimler still exists and Chrysler does not, so there is that too.

Either way Daimler bought for $35B and sold for $7B. So thats a lot for cup holders. :ROFLMAO:

Oh and I make no claim either company was or is good, then or now. :ROFLMAO:
 
Last edited:
Ah, yes, AI. It wouldn't be a guess like between "$7B and $13B". It would be an actual number to the dollar on a 10-K filing and if it were wrong the accounting auditor would get wrecked. Remember Arthur Anderson?

The money wouldn't be "transferred' after the merger because its now the same company. Left pocket to right pocket? How would anyone know its been "transferred"? Daimler actually went off and bought more stuff, like Freightliner so apparently cash wasn't the issue?

Good example of why to not trust AI. Go dig up the Chrysler 10K from whenever that was and we can all look?
 
In my opinion Chrysler should have stuck with the Chrysler mini van and the K car and improved those. The newer Mercedes base vans are not the style that Dodge /Chrysler was accustomed to in the U.S. The old K car was a durable old platform that had good room and you could see out the windows and even roll them down. Modern cars with huge distracting screens and tiny windows make driving harder than it needs to be. For me more bells and whistles just don't impress me. When I drive I'm going somewhere to accomplish a result. I'm not going in a car to play with the accessories. Of course I do still drive my 1965 VW Beetle when I want to get back to what the basics were.
 
Since this thread has become a silly argument about corporate cash and way off the topic of the current VW offering ... I've had to delete multiple posts.

Several of you have received warnings and been banned from the thread, for a variety of inappropriate actions; please learn how to behave ... this isn't FB or IG, after all.
 
Last edited:
@edyvw you summed up nicely.
Cheaper and better Chinese cars real. Trying to defend the national auto industry by regulations & taxes may make sense in the short run, but only if the national players are innovating accordingly. So far it seems like they are just trying to ride the wave. More pain to come, it seems like.
 
We love our 2019 Atlas. I say we because I have no problem with adverse possession of my wife's current cars. The previous stable of VWs were not nearly the same. But I'm really bummed that they discontinued the V6, which in my opinion is so sweet. Powerful enough, very smooth and relatively fuel efficient for a heavy car. Ours has survives 120k miles with my wife, so that's like 500k miles with an average driver (don't tell her I said that).

But the lack of a hybrid option will hurt VW. My wife has already said she will likely buy a Toyota RAV4 PHEV for her next car. It will be comfort and size downgrade, but she's willing to make the change. The selling point was that she rented one and drove to Florida on $100 of gas and was very pleased with the powertrain.
 
@edyvw you summed up nicely.
Cheaper and better Chinese cars real. Trying to defend the national auto industry by regulations & taxes may make sense in the short run, but only if the national players are innovating accordingly. So far it seems like they are just trying to ride the wave. More pain to come, it seems like.
Really - like increasing HP/torque - better economy - higher towing capacity - advanced driveline systems - far more safety features - more and more luxury features … etc … Riding a wave ?
Have your China cars - I think way deeper, myself …
 
Last edited:
VW has always treated the US market like a red-headed step child and left all the much more desirable cars in ROW. Their tech and "what people want" is so backwards for NAR that it is killing sales or ability to develop change. It's a vicious cycle with them, give us ho hum cars with really weird tech and they sit on the lots. We're not selling cars in the US? Well, forget them, we'll just keep giving them garbage. I can say this with having owned 17 VWs. Most good, some not so much.

With the new Atlas, I don't like the design language. Looks like a swollen Tiguan. But not in a good way way like the previous ones. Hoping to maybe get a current 26 by the end of the year.
 
The company that has the most ridiculous strategy on the North American market strikes again.
VW is in deep crisis, like most of the German automotive industry (except BMW). However, VW holds a special place in the German economy.
Yet, on the 2nd biggest market, which is not plagued by cheap Chinese junk, they are having a "strategy" that I just do not get it.
The first Atlas was a response to the growing SUV market. Having owned 2021 Atlas, I must say it was a missed opportunity as the design of the vehicle was IMO everything that the family needs (one of the biggest interiors, without junk seats like in Toyota or weird driving positions like in Honda), however with soft suspension, trying to please Americans, but obviously not knowing how to execute suspension like that.
Choice of engines was an attempt to keep distance from Audi, using an obsolete VR6 and an outdated EA888 design that did not make the vehicle stand out. Much of the competition had more power and often better mpg. Not that VW does not have engines on the shelf. In China, they used a turbo VR6, while Audi has a 5-cylinder turbo engine on the shelf.
But the biggest sin was no hybrid. Actually, VW has had the Tiguan hybrid in Europe for the last 5-6 years, and they never brought it here.
And now this:

2027 VW Atlas

The size stays the same, with a big, useful interior. That is good.
On the other hand, the interior has a huge display with what seems to be the same ridiculous controls as in the latest update of the first generation.
The engine stays EA888, BUT while hp is going up to 283hp, the torque is going DOWN! The whole point of turbo engines is more useful torque at lower rpms. The torque goes to 258lb-ft where 2.0T was from 2018 to 2024. Pilot has V6 (drove it, nothing special, but still it is V6), Toyota has 2.4T with much higher torque etc.
However, the biggest thing is: no hybrid until 2030, at least!
I really don't understand this company! Who are these people, and in what world do they live in?
Pricing pressure?
 
Well look at the bright side, apparently it took Mercedes ownership and huge loss with Chrysler to figure out Americans want cup holders. They need to talk to Toyota - there cup holders are way too small. Nissan has it figured out.

VW has never really seemed to figure out the US market. What do you expect from the company that brought you dieselgate and the Phaeton. Honestly this is far from there worst disaster.
I blame Audi hanging around their neck like an albatross.
 
VW has never really seemed to figure out the US market. What do you expect from the company that brought you dieselgate and the Phaeton. Honestly this is far from there worst disaster.
The Phaeton and Touareg we ways for VW to absorb the costs of the Bentley Continental and Porsche Cayenne and it was a genius move that saved both sub-brands.
 
Last edited:
The company that has the most ridiculous strategy on the North American market strikes again.
VW is in deep crisis, like most of the German automotive industry (except BMW). However, VW holds a special place in the German economy.
Yet, on the 2nd biggest market, which is not plagued by cheap Chinese junk, they are having a "strategy" that I just do not get it.
The first Atlas was a response to the growing SUV market. Having owned 2021 Atlas, I must say it was a missed opportunity as the design of the vehicle was IMO everything that the family needs (one of the biggest interiors, without junk seats like in Toyota or weird driving positions like in Honda), however with soft suspension, trying to please Americans, but obviously not knowing how to execute suspension like that.
Choice of engines was an attempt to keep distance from Audi, using an obsolete VR6 and an outdated EA888 design that did not make the vehicle stand out. Much of the competition had more power and often better mpg. Not that VW does not have engines on the shelf. In China, they used a turbo VR6, while Audi has a 5-cylinder turbo engine on the shelf.
But the biggest sin was no hybrid. Actually, VW has had the Tiguan hybrid in Europe for the last 5-6 years, and they never brought it here.
And now this:

2027 VW Atlas

The size stays the same, with a big, useful interior. That is good.
On the other hand, the interior has a huge display with what seems to be the same ridiculous controls as in the latest update of the first generation.
The engine stays EA888, BUT while hp is going up to 283hp, the torque is going DOWN! The whole point of turbo engines is more useful torque at lower rpms. The torque goes to 258lb-ft where 2.0T was from 2018 to 2024. Pilot has V6 (drove it, nothing special, but still it is V6), Toyota has 2.4T with much higher torque etc.
However, the biggest thing is: no hybrid until 2030, at least!
I really don't understand this company! Who are these people, and in what world do they live in?
After working at a VW dealership for a year, including sales and then taking over as a lot tech After dieselgate I don't think their North American branch gets anything. VW owners are diehard and love their vehicles. When I worked as a sales associate we had a hybrid Touareg come in. The dealership where I worked said that only "specialty " vw dealerships could work on them. Yet you could take a Prius to any Toyota dealership for service. Then take that at one time you could get the Passat with fwd/ awd manual and automatic transmissions. They softend the passat dropped the awd when companies were adding it to their lineup and dropped the manual transmission option. I had so many customers that said they'd put a deposit down today if they made the Amarok here. We had Tennessee executives come out and say ah OK cool. VW would have printed money if they built the Amarok here. Just change the name.
 
The Phaeton and Touareg we ways for VW to absorb the costs of the Bentley Continental and Porsche Cayenne and it was a genius move that saved both sub-brands.
The problem is that if vw goes too upmarket they poach from Audi. The Phaeton also required a colossal investment of over $250,000 by a dealership in 2015. I asked the owners of the vw dealership where I worked why they didn't sell the Phaeton. VW required an additional room to display the vehicle, thousands in extra software and tools. Then VW required two specialist sales associates to be trained on all of the intricacies of the Phaeton. They said they might sell two per year, maybe.
 
In 2015 VW said they were .4% of the market. I know they wanted to be 10% by the end of 2026, and that was in 2015. They currently have a 4% market share in the USA.
 
In my opinion Chrysler should have stuck with the Chrysler mini van and the K car and improved those. The newer Mercedes base vans are not the style that Dodge /Chrysler was accustomed to in the U.S. The old K car was a durable old platform that had good room and you could see out the windows and even roll them down. Modern cars with huge distracting screens and tiny windows make driving harder than it needs to be. For me more bells and whistles just don't impress me. When I drive I'm going somewhere to accomplish a result. I'm not going in a car to play with the accessories. Of course I do still drive my 1965 VW Beetle when I want to get back to what the basics were.
Part of the reason new vehicles have smaller windows and thicker pillars is due to crash regulations. I've witnessed first hand patients involved in roll overs at 70mph and lived with minor injuries. An early Chrysler minivan or K car you'd go straight to the morgue with a highway rollover.
 
Back
Top Bottom