New 2027 VW Atlas

edyvw

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The company that has the most ridiculous strategy on the North American market strikes again.
VW is in deep crisis, like most of the German automotive industry (except BMW). However, VW holds a special place in the German economy.
Yet, on the 2nd biggest market, which is not plagued by cheap Chinese junk, they are having a "strategy" that I just do not get it.
The first Atlas was a response to the growing SUV market. Having owned 2021 Atlas, I must say it was a missed opportunity as the design of the vehicle was IMO everything that the family needs (one of the biggest interiors, without junk seats like in Toyota or weird driving positions like in Honda), however with soft suspension, trying to please Americans, but obviously not knowing how to execute suspension like that.
Choice of engines was an attempt to keep distance from Audi, using an obsolete VR6 and an outdated EA888 design that did not make the vehicle stand out. Much of the competition had more power and often better mpg. Not that VW does not have engines on the shelf. In China, they used a turbo VR6, while Audi has a 5-cylinder turbo engine on the shelf.
But the biggest sin was no hybrid. Actually, VW has had the Tiguan hybrid in Europe for the last 5-6 years, and they never brought it here.
And now this:

2027 VW Atlas

The size stays the same, with a big, useful interior. That is good.
On the other hand, the interior has a huge display with what seems to be the same ridiculous controls as in the latest update of the first generation.
The engine stays EA888, BUT while hp is going up to 283hp, the torque is going DOWN! The whole point of turbo engines is more useful torque at lower rpms. The torque goes to 258lb-ft where 2.0T was from 2018 to 2024. Pilot has V6 (drove it, nothing special, but still it is V6), Toyota has 2.4T with much higher torque etc.
However, the biggest thing is: no hybrid until 2030, at least!
I really don't understand this company! Who are these people, and in what world do they live in?
 
Well look at the bright side, apparently it took Mercedes ownership and huge loss with Chrysler to figure out Americans want cup holders. They need to talk to Toyota - there cup holders are way too small. Nissan has it figured out.

VW has never really seemed to figure out the US market. What do you expect from the company that brought you dieselgate and the Phaeton. Honestly this is far from there worst disaster.
 
Well look at the bright side, apparently it took Mercedes ownership and huge loss with Chrysler to figure out Americans want cup holders. They need to talk to Toyota - there cup holders are way too small. Nissan has it figured out.

VW has never really seemed to figure out the US market. What do you expect from the company that brought you dieselgate and the Phaeton. Honestly this is far from there worst disaster.
The late 90’s cup holder crisis ! Once Daimler moved on - think they hired Yeti consultants bcs they are perfect in my Jeep !
 
VW always struggled in the American market.

Daimler was struggling financially when they took over Chrysler that was swimming in cash at the time. Sucked all the cash out of Chrysler to save Mercedes. Chrysler had the minivans, new Ram truck, Grand Cherokee, LH cars. Homerun after homerun.
 
Well look at the bright side, apparently it took Mercedes ownership and huge loss with Chrysler to figure out Americans want cup holders. They need to talk to Toyota - there cup holders are way too small. Nissan has it figured out.

VW has never really seemed to figure out the US market. What do you expect from the company that brought you dieselgate and the Phaeton. Honestly this is far from there worst disaster.
Phaeton was not made to be a high-volume vehicle. It was a pet project for VW. Kind of like: who cares? We will show that we can make W12 diesel and put it in the car. They did the same with Touareg. It was time when VW could not make enough cars in Europe bcs. of demand.
Dieselgate would fall into the gamble on wrong technology (Pumpa Duse) and trying to catch up.
But this is different. They know the recipe. Offer big car, with decent mpg, and decent power. They have all the ingredients in the house, they have hybrids, and even if they did not, what? Could they not develop one since 2018?
It is just insane, especially when the company is not doing well. I mean, VW does not have Toyota's reputation where people will buy it and feel honored that the main bearing left the conversation. So they have to offer something that is competative. I mean, yeah, some people will buy it, but Koreans are killing it, Toyota is selling Grand Highlander like hot cakes, although IMO, current Atlas is a better vehicle. But Toyota offers two hybrids, etc., plus an image. The Honda is also killing it with Pilot.
Just don't get how they still muddle through, and everyone is like: Why is VW in trouble? Real mystery.
 
Good question - yet, nobody teaching business classes would call it a merger equal to ExxonMobil or others that worked …
I mean, sure. It did not work.
But Chrysler, flush with money, saved Mercedes? I mean...
 
That does not mean Chrysler saved Mercedes! Mercedes is one of the biggest commercial vehicle manufacturers in the world etc.
I mean, you are talking Chrysler, a company that from that period gave us LHS, 2.7 V6, and other examples of pure automotive trash.

Minivans, Grand Cherokees, Ram trucks. Mercedes was putting out trash with soy based wiring that transmission fluid would wick up through and short the ECU.
 
Well, as someone who owned a good 300 - and a nice Charger on a good deal - that was the only “good” I got out of the failure …
 
Well, as someone who owned a good 300 - and a nice Charger on a good deal - that was the only “good” I got out of the failure …
300, Charger, Challenger, Durango etc. I mean that Durango is still rolling. Not sure that the new platform is better than the one they shared with Mercedes.
 
The company that has the most ridiculous strategy on the North American market strikes again.
VW is in deep crisis, like most of the German automotive industry (except BMW). However, VW holds a special place in the German economy.
Yet, on the 2nd biggest market, which is not plagued by cheap Chinese junk, they are having a "strategy" that I just do not get it.
The first Atlas was a response to the growing SUV market. Having owned 2021 Atlas, I must say it was a missed opportunity as the design of the vehicle was IMO everything that the family needs (one of the biggest interiors, without junk seats like in Toyota or weird driving positions like in Honda), however with soft suspension, trying to please Americans, but obviously not knowing how to execute suspension like that.
Choice of engines was an attempt to keep distance from Audi, using an obsolete VR6 and an outdated EA888 design that did not make the vehicle stand out. Much of the competition had more power and often better mpg. Not that VW does not have engines on the shelf. In China, they used a turbo VR6, while Audi has a 5-cylinder turbo engine on the shelf.
But the biggest sin was no hybrid. Actually, VW has had the Tiguan hybrid in Europe for the last 5-6 years, and they never brought it here.
And now this:

2027 VW Atlas

The size stays the same, with a big, useful interior. That is good.
On the other hand, the interior has a huge display with what seems to be the same ridiculous controls as in the latest update of the first generation.
The engine stays EA888, BUT while hp is going up to 283hp, the torque is going DOWN! The whole point of turbo engines is more useful torque at lower rpms. The torque goes to 258lb-ft where 2.0T was from 2018 to 2024. Pilot has V6 (drove it, nothing special, but still it is V6), Toyota has 2.4T with much higher torque etc.
However, the biggest thing is: no hybrid until 2030, at least!
I really don't understand this company! Who are these people, and in what world do they live in?
Looks like a Hyundai!
 
You're completely missing the point of the conversation. Chrysler had multiple hits in every market segment and was flush with cash.
So was Daimler. Chrysler did not save anyone.
Considering their quality in the 1990s, if they had not merged with Daimler, who knows whether they would have seen the bailout.
 
They always bring over their stretched models, ie Tiguan, ID Buzz. Bring the standard models over. At least they’re going back to buttons for the ID 3 Neo.

 
They always bring over their stretched models, ie Tiguan, ID Buzz. Bring the standard models over. At least they’re going back to buttons for the ID 3 Neo.


They said that they are absolutely abandoning only touch screens. And here is Atlas, their most important vehicle on the North American market.
 
Deal closed in January 1998 iirc. The bank robbery was already planned
No, you don't recall correctly.
May.
This has nothing to do with 1997, since 1998 still comes after 1997.
Unless, and this might be BIG, Daimler had a machine to travel through time, steal the money, goes back to 1997. Now that is a big development if true.
 
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