Walmart is taking over the world...with their own brand of coolants

I'm okay with that. I'm all about spending less money. If they can provide me an equivalent product without all the extra marketing costs, I'm in!
The long game on private label products for major retailers is about consumers losing the ability to shop/ compare prices. In the long run, these private labels will cost consumers more because of lack of price comparisons.

One just needs to look at lets say laminate flooring at Home Depot and Lowes. Won't find the same brand at either store, nor will you easily find laminate flooring being sold at Home Depot sold at another retailer.

Its about eliminating the ability to shop same product based on price..... one of the benefits of being a major retailer....
 
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Taking over the world is quite the stretch here. It’s just another brand of antifreeze and a smart business decision by Walmart. It was a missing piece in their automotive lineup.
 
The long game on private label products for major retailers is about consumers losing the ability to shop/ compare prices. In the long run, these private labels will cost consumers more because of lack of price comparisons.

One just needs to look at lets say laminate flooring at Home Depot and Lowes. Won't find the same brand at either store, nor will you easily find laminate flooring being sold at Home Depot sold at another retailer.

Its about eliminating the ability to shop same product based on price..... one of the benefits of being a major retailer....
I think Amazon’s a better example of that - their house brands such as AmazonBasics and with their merger with Whole Foods, the 365 house brand. The Albertson’s stores(Safeway/Vons/Pavilions, Jewel-Osco, Albertsons) all combined their house brands as Signature Kitchen/Signature Select and the legacy Safeway brands(O Organics/Lucerne). That does away with cross-shopping other stores and to many price-point shoppers, a psychological element that generic = cheaper.
 
I'll have to scope that place out, it's just down the street from me (well, I-75)!
KOST is our blender for Fleetguard coolants, by the way. I haven't been up there for a facility tour yet, but it's on my to-do list for 2022. They blend, but it's very much up to the company selling the product to formulate the coolant...KOST is the chef, but the coolant company owns the recipe.
 
Life-of-the-engine coolants for HD engines are designed to last until the engine needs a rebuild, typically at a million miles unless there's some sort of problem. But not all million mile coolants are going to carry the same amount of maintenance over that time span, important to point out.
 
The long game on private label products for major retailers is about consumers losing the ability to shop/ compare prices. In the long run, these private labels will cost consumers more because of lack of price comparisons.

One just needs to look at lets say laminate flooring at Home Depot and Lowes. Won't find the same brand at either store, nor will you easily find laminate flooring being sold at Home Depot sold at another retailer.

Its about eliminating the ability to shop same product based on price..... one of the benefits of being a major retailer....
SuperTech brand 50/50 Extended life claims to be compatible with all coolants, aluminum engines, 5 year or 150k mile interval, etc. I used it on the wife's 3rd gen Honda Pilot Elite AWD with ZF 9-speed tranny. My guess is it's Peak or Prestone brand under Wal-Mart's label. 🤷🏽‍♂️ While we're on this topic, I want to complain that Honda made routine maintenance way too complicated on newer models. I remember the "good 'ole days" of the 2000's where I can drain and fill the CR-V's coolant without tools! The dealer quoted $200 for a 2 gallon Pilot coolant change.
 
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Been using their "universal" coolant in everything I own for years.
My wife and I had a friend who had a Ford Escort with 135K on it. Original factory coolant. She asked me if I would change it for her (she was on a pretty tight budget.) I went and got her an OEM thermostat, a gallon of the concentrated SuperTech Universal coolant, a serpentine belt (also original) and about 10 gallons of distilled water. Grand total was less than $60.

Drained radiator, filled with DI water. Ran it with heater wide open until thermostat opened, then ran for 5 minutes longer. Repeated this until I used about 3 gallons of DI water. At this point, it was coming out of radiator pretty clear. Replaced thermostat. Did it again with another gallon (each drain and fill only used half a gallon or so, so it took a while.)

When I was satisfied the water drained out was as clear as what was going in, I drained it one more time and added concentrate to fill the radiator. I also pulled her overflow container, cleaned it and filled it with 1/2 DI water and 1/2 concentrate. Got air out as best I could. Took a couple days for it to even out, but all went well and she was happy.

This was around 4 years ago. She's still driving it (we moved but wife keeps in touch with her) and it's still going.
 
remember that VW G13 (G40) and BMW HT-12 are service fill replacements for G48. Mercedes also moved to G40 SOAT.

they are effectively universal, you can cover 35 years of european automobiles until the introduction of flux brazed heater cores with just one coolant.

What year were the brazed flux heater cores introduced?
 
Does anyone remember the Zerex commercial from years or decades ago where they would shove a pick in a radiator to make a hole and Zerex with stopleak would "fix" the hole?
 
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