My neighbor has two pick up trucks. A new Silverado and an old one. The old one is relegated to dirty jobs and the new ones takes his grandkids fishing.I was born in 1957. We had full time working farms in both sides of the family. They raised some cattle while farming was the largest part. Everyone I grew up knowing in the area who had trucks , really USED trucks for the intended purpose trucks were developed for. WORK & the outdoors life. All had a rifle in the window rack behind the seat. Today trucks come with interiors almost as luxurious and limosines. I do not think many who pay close $100,000 these days for one of those gigantic trucks (with near show car finish paint jobs) and interiors as plush and nice as little studio apartments intends to do any thing close to work with them or even much of what is called off roading. Certainly not mudding. Yet to each his own.
People love to buy the new fancy trucks and the manufacturers make a lot of profit off them.