I have seen good results with several brands at this point. Currently have STP High Mileage 5w30 in my truck (89 Chevy 350 TBI). Don't want to go full syn yet because it is old and truly filthy.
It literally had enough sludge on the underside of the valve covers to touch the rocker arms. I cleaned what I could and ran several short intervals since the oil was black right away. Now have high mileage oil in it to stop the puff of blue smoke on startup and sometimes pulling away from a red light. After a few hundred miles, that is all gone, hasn't smoked since.
I think what is more important is to use it and not what brand it is, basically the same concept either way.