After many years driving higher performance cars on both the road and track have settled in with a couple of options. For regular road use if happy and you are familiar/content with performance replace with manufacturer original. Don't stray; you know what you have. Not the most cost effective but a safe bet if you were originally content.
For me I look for a little more performance and have settled on EBC. Do some research of recommendations and reviews and you will usually find good options for your preferred driving style and vehicle. Red and Yellow, (Blue?) stuff have worked well for me.
Always maintain you brake fluid levels (shouldn't change much) and have the fluid changed every two to three years if only regular driving. If you can't do it yourself without removing 100% of the air, pay a professional. Current vehicles have complex braking systems and may require specialist equipment/software, not just following a YouTube video.
Finally, remember to regard the braking system as a
system. Multiple
compatible components working together. Often people retain their original rotors well beyond their wear/life to save money. If not badly scored they may be resurfaced for $30-$50. I usually splurge for cryo-treated rotors that will last me the remaining life of the vehicle assuming NOT too many crazy track days

. Sources include TireRack if available for your vehicle. Allow several weeks to source for availability/delivery.
Don't scrimp on brakes. Forward motion is one thing, but stopping effectively may be a life saver!