I'm not a Toyota fan...I've owned a couple, and in my albeit limited experience they tend toward simple, stout engineering, which is all well and good, but the driving dynamics of their vehicles leave me cold as a rule. I could see myself in an Avalon, and that's about it. Very nice appliances.
My personal impression of Michelin is that they were miles ahead of everyone else back in the 60s and 70s, but in the decades since other manufacturers have caught up to them and surpassed them in some instances. I'm simply not willing to spend more money to get Michelin tires. I will admit that I've gotten good service out of BF Goodrich and Uniroyal tires, which are also Michelin brands, but they cost a heck of a lot less. My sweet spot on newer cars is Firestone/Bridgestone, and on kids' beaters, Sumitomo. I know it's silly but I prefer the Firestone versions of the Firestone & Bridgestone tires because I like the stylized "F" and the font on the sidewalls.
On the subject of Toyota trucks not making inroads in the US market, I try to buy what a vendor is best at. Don't go to a steakhouse and order seafood, go to a seafood place. If I wanted a full size truck I'd look at Ford and RAM and the GM twins, wouldn't even cross my mind to look at Toyota or Nissan.