Toyota, why are you absent from the EV races?

Was this thread about Toyota? 7 pages in I forgot what the heck was going on.

In all reality we all know Toyota is very methodical in their moves but unless they have some behind the scenes EV development happening I feel like they will be left in the dust. Their first efforts are very half baked.

Honda is in the same boat having to partner with GM for their first EV "efforts" in North America.

In a shocking turn it seems Nissan is one upping the more popular home team players with many more years experience with good homegrown BEV models. I'm sure the executives at HonYota had a lot of jokes back when the first Leaf came about.
But that’s just it, no one sells as many vehicles as Toyota so obviously everyone else is doing something wrong with the way this thread can be read.
Of course they have EV development taking place.
A company, especially a new one, like Tesla will never ever be capable of selling as many vehicles as Toyota. Toyota has a whole mix and range of vehicles. Where a strictly EV company like Tesla does not.
 
But that’s just it, no one sells as many vehicles as Toyota so obviously everyone else is doing something wrong with the way this thread can be read.
Of course they have EV development taking place.
A company, especially a new one, like Tesla will never ever be capable of selling as many vehicles as Toyota. Toyota has a whole mix and range of vehicles. Where a strictly EV company like Tesla does not.
Wasn't one of the American makers the top sellers in like the 60's-70's? Just because Toyota is a top seller now doesn't mean they will be in 5-10 years. They have two large legacies nipping at their heels (VWAG and Hyundai/Kia) that are moving quickly towards EV's and could overtake Toyota quite rapidly if the move to EV happens faster than Toyota expects.
 
Wasn't one of the American makers the top sellers in like the 60's-70's? Just because Toyota is a top seller now doesn't mean they will be in 5-10 years. They have two large legacies nipping at their heels (VWAG and Hyundai/Kia) that are moving quickly towards EV's and could overtake Toyota quite rapidly if the move to EV happens faster than Toyota expects.


The automobile market was not as globalized as it is today. It was very US centric. Europe had their brands which were not common here. Now it’s global with China being the biggest market. A lot of smaller markets have caught fire in the last couple of decades. SE Asia automobile ownership has exploded for example.
 
This has become a tit for tat thread. It’s getting absurd.
I guess Toyota had a point when they said EV discussion and dialogue needs to mature?

A couple of points:
Gill Pratt said his whole POV on this topic was his own experience owning a Model X which has over 300 miles of range, but the car is typically driven less than 30 miles a day, which means 90 percent of the battery is “dead weight”.

Does that mean he bought too much car, or does that mean the Model X, a near $100k EV is more status symbol then actual tool towards a cleaner greener future? In being the latter, has the dream of owning cleaner and greener vehicles today gotten out of the scope of the common man, whose budget is 1/4th of a Model X asking price?

In addressing the the “weight” type of argument, one can focus on this in the context of hybrid powertrains. A hybrid is most efficient in the city and stop and go traffic, but its moving around the lump of ICE. On a highway, a hybrid is essentially moving around the battery as "dead weight" (yes oversimplication they can work in tandem). That being said, in controlled real world experiences, the same driver comparing a hybrid powertrain usually scores higher in MPG then a similarly equipped a ICE platform. There was weight, but the efficiency of the overall powertrain package (I think toyota was at world record holding 40% efficiency hybrid ICE and the e powertrain efficiency is solid). Essentially that whole weight argument is moot, unless the battery or the ICE engine is speced improperly of course, or there are other powertrain losses (Parallel systems are usually an example of this so think the new Crown and anything from Honda).

Now in regards to the too much car or has the EV market stagnated towards high dollar offerings whose quantity of vehicles sold is minuscule in comparison to the everyday corolla accord. Yes, I think if we look at the market the Model 3 outsells the Corolla, but it costs 2x as much. Great for Tesla or any other car company, but terrible for the end customer. An everyday corolla buyer is essentially locked out of the EV market unless companies offer something better (which at this point is looking like a decade away) or they choose to increase their budget. Hybrids would offer a good fit, as a transitory powertrain option, and allowing the high volume new car, low price market to start contributing to the overall reduction in emissions.

Now I of course need to address the elephant in the room, who stands to defacto benefit from hybrid sales...Toyota. But still if we take the business interests to the side, they do have a point.
 
The automobile market was not as globalized as it is today. It was very US centric. Europe had their brands which were not common here. Now it’s global with China being the biggest market. A lot of smaller markets have caught fire in the last couple of decades. SE Asia automobile ownership has exploded for example.
China is one of the biggest markets, especially in EVs in all price ranges. They are a good working example of what works in practice and what has not worked.

Tangential and off topic (MODS if too polarizing, please delete).
-Subsidizing EVs has really popularized mass market adoption, but it also has become a front for a lot of weird funny math if you know what i mean.
-Infrastructure gets hammered during popular festivals. Lots of waiting in line for charging, and generally alot of vehicles ending up with zero charge due to operator error and lack of patience. This is with much laxer bureaucratic tape that hinders progress here.
 
Here in NZ we have the Lexus UX300e,which is a BEV car.Can't be long before this trickles down to the Toyota range.
Battery chemistry changed recently, but the claim to fame on that was their warranty claim for that product 600k miles or 10 years guaranteed,
 
ummm ... wrong... certain states started the fight with the ICE. Did you forget? What is wrong with them, banning the sale of ICE powered vehicles.
I get it, but I guarantee most of us who drive them didn't vote to ban ICE. We're not really the ones to get upset with.
 
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Smart contrarian moves by Toyota. EV prices and margins are already collapsing. ICE and hybrid prices are holding at inflated levels, ensuring huge profits for Toyota. In the end, it's all about the money. Ask DMC, Saab, Duesenberg...

The sales declines are not due to lack of demand. Limited supply and dealer gouging are to blame. Toyota needs to ramp up production and cash in while the herd is hurtling toward the EV financial abyss. Then, use the war chest to develop a battery or cell vehicle with twice the range and half the price of the already bleeding competition.
 
Toyota has the resources to be among the top three EV automakers by about 2026. If they choose to anyway.
I understand any automaker's caution when it comes to spending billions of dollars. Millions of dollars won't be enough when other EV makers have already spent billions over a several year period.

But the "wait and see" attitude concerning EV adoption has come and gone. Sure, it will be probably a decade before EV sales approach 50% and government mandates are likely to be shot down. But how would you like a piece of the pie that is 25% of vehicle sales ?

As Mr. Keryk said, Toyota had better get crackin'
Toyota is the top automaker in the world, the only thing we have to wait and see is if any EV only company can challenge that. It will be interesting but I doubt any will ever come close. Right now they are so far away from that goal its not even worth a conversation.
Reading some of these comments sound like something out of a pipe dream, void of reality.
 
I get it, but I guarantee most of us who drive them didn't vote to ban ICE. We're not really the ones to get upset with.
I dont know anyone who is upset with people who own EVs I was just responding to your question as to why some people might be upset with EVs. To me they are all just cars. I think though, if you read through this thread on Toyota you will see people talking about the demise of Toyota if they dont get their act together. That invites criticism, because it is void of fact, like some "out there" statement void of any reality, people saying they "better get crackin'" on EV production when the closest EV competitor sells about 90% LESS vehicles than Toyota and Toyota doesnt even lose close to 10% in sales to EVs.
 
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Wasn't one of the American makers the top sellers in like the 60's-70's? Just because Toyota is a top seller now doesn't mean they will be in 5-10 years. They have two large legacies nipping at their heels (VWAG and Hyundai/Kia) that are moving quickly towards EV's and could overtake Toyota quite rapidly if the move to EV happens faster than Toyota expects.
and? Speculation is always fun, anyone can take over any company, I can bet if we knew which companies in all industries you would be on your yacht right now having a beer in the sun. :) I would join you!
BTW - The top American automaker in the USA is GM and sells more cars in the USA than anyone else for the last 90 years except one post covid year in 2021 and that 90 years includes the 60' and 70s of course.
You can see in a forum how reality can get twisted. Not directed at you but it's an interesting phenomenon, the same goes for Toyota world wide.
Toyota sold sold roughly 90% more vehicles in 2022 than Tesla. One could speculate that if the EV market became saturated the EV only companies might have a problem.
 
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Toyota sold sold roughly 90% more vehicles in 2022 than Tesla. One could speculate that if the EV market became saturated the EV only companies might have a problem.


I think that 90% needs more zeros. Toyota sold 10.5 million vehicles last year.
 
I dont know anyone who is upset with people who own EVs I was just responding to your question as to why some people might be upset with EVs. To me they are all just cars. I think though, if you read through this thread on Toyota you will see people talking about the demise of Toyota if they dont get their act together. That invites criticism, because it is void of fact, like some "out there" statement void of any reality, people saying they "better get crackin'" on EV production when the closest EV competitor sells about 90% LESS vehicles than Toyota and Toyota doesnt even lose close to 10% in sales to EVs.
Yeah we're saying two different things. I understand what you mean now. There's the random few that get angry directly with those that drive them, even in person and feel the need to tell us in the grocery store parking lot. It's a few here and there, more than I would have thought, and boy are those people annoying.

I won't say anything bad of Toyota, I like the brand. I'll just say that as of right now it appears that they aren't as concerned with having an EV presence and I think most of what we see aside from Kia is primarily American manufacturers and their outwardly visible push on EV production is probably due to the stupid 2035 mandate.
 
Here in NZ we have the Lexus UX300e,which is a BEV car.Can't be long before this trickles down to the Toyota range.

I just looked that up and it looks like it would do well in the US. Battery is a bit small for range targets here but I have a feeling they could easily offer a couple difference range packs like other manufacturers do.

I actually just checked Lexus' website. Apparently we have a similarly designed vehicle called the RZ. I've heard no marketing on it.
 
Toyota is the top automaker in the world, the only thing we have to wait and see is if any EV only company can challenge that. It will be interesting but I doubt any will ever come close. Right now they are so far away from that goal its not even worth a conversation.
Reading some of these comments sound like something out of a pipe dream, void of reality.
Question for you... In what way is Toyota the top automaker in the world? By sheer numbers, yes. But there are far more metrics to consider.
Toyota sells 8x, or more, the number of cars than Tesla, yet profits are relatively the same; some quarters Tesla makes more profit.
By valuation, Tesla is bigger than the next 5 companies combined. This is true after the huge 70% TSLA drop...
By growth, Tesla is growing at greater than 40% annually.
The Model Y, an expensive car, will likely sell more in number than the low cost, low margin Corolla (#1 for a looong time).
The Model Y is already #1 in the world by revenue.

Don't you think this has gotten the attention of Toyota, as well as every other car company?
I respectfully suggest this is worth a conversation, and I bet the legacy car companies agree.

Don't get me wrong; I love Toyotas, especially their hybrids which are the best. My daily is a (gas hog) GS350 F Sport. And no, our trusty Tundra is not for sale.
 
I just looked that up and it looks like it would do well in the US. Battery is a bit small for range targets here but I have a feeling they could easily offer a couple difference range packs like other manufacturers do.

I actually just checked Lexus' website. Apparently we have a similarly designed vehicle called the RZ. I've heard no marketing on it.


There is a UX hybrid and PHEV available here.
 
We all need to keep in mind that changes in EV technology are happening relatively quickly. The best of the best engineers are working feverishly to improve performance and a big advance could come at any time and be implemented in just one model year.

Who employs the "best of the best" engineers ? Tesla. Who has so much cash available that they don't know what to do with it other than to pump as much into R&D, process improvements and building additional factories and barely blink when approving those expenditures? Tesla.

I understand that we are talking about the here and now with regards to Toyota. But the here and now will be come and gone quicker than we can imagine. I think Toyota is smart to keep developing their hybrids. They will likely be the market leader in that vehicle class and for many people a hybrid makes the most sense. Maybe that's all they have the development capital for at this point.

The next three years are going to reveal a big shaking out in the pure EV market. Some of the pure EV makers like Rivian may not survive. After seeing what Ford's earnings were like I have little confidence that their EV's will ever be considered leaders in their class. GM ? Same thing. Maybe Ford and GM can hang on for a couple more decades producing mediocre ICE vehicles but their golden ages were so last century.
 
i think that ev's have their place. a Tesla or similar ev would be great for a commute to and from work, a ICE car would be my pick for highway/sporty driving. a PHEV fits both roles and it makes sense to me that Toyota would focus on the hybrid market
 
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