I'll be curious to see how all of this plays out. For many people, the #1 selling point of Toyota is quality and it's name is synonymous for quality cars. People are willing to pay a premium for this -- The sticker price actually means something, they don't need massive incentives, and they don't depreciate.
About 6 years ago, my company decided to gradually switch its vehicle fleet (mostly late model Fords and a few older Chevy Suburbans) over to Toyota. We were sold on the idea of hassle-free cars, which only require routine maintenance and not deal with constant recalls and premature part failures. We'd pay more upfront for the vehicles but save money by not having to idle projects do to down vehicles.
Six years later, we're now dealing with all of the same problems we had before. In all honesty, I was sold on the idea of bringing our corporate costs down with Toyotas, and by and large my corporate Matrix was a decent car. But even that was in-and-out of the dealer due to some trim issues and a water leak. My corporate Prius has problems with misfires, and our Tundras have all of the suspension problems, ball joint failures, etc. that our Fords did when working in the coal fields.
I've come to the realization (as did my company) that actual quality of Toyotas may not be as high as perceived quality.
