I used OEM many times on my Tacoma previously. Never had one single problem and they were about $6.50 a pop. I just decided to run a FU because it's only $3.50 more and much better in the efficiency segment. I definitely feel more confident about running it 7.5 to 10k miles over the OEM paper element, which I'm sure breaks down a bit after 5000 miles and is bothersome. My Toyota sees mostly highway miles, though, 60 miles a day for work.
Plus it's nice supporting a company that makes stuff here in the USA. Filters may be cheap, but, there's a whole lot of men and women responsible for them getting to the consumer so it's a good feeling ensuring they have a job to do, as well!