I mostly strive for door placard pressures (35 PSI in the AWD Pilot and FWD Equinox, 26 in the Miata) but don't fret if weather swings happen, as you'll be chasing the needle as these crazy temps pass by. 25 degrees one day, the front blows over, and temps swing to 95 degrees. The tires can handle a few PSI (say 10%) over/under. I also consider vehicle load. Full load, I run the door placard pressures. If I'm lightly loaded, I'll drop a single PSI or 2, and also keep the heavy end 2 or 3 PSI over the light end. So, the typical Equinox operation is a one person light load, and I run 33-34 in the front and 30-31 in the rear.