As a serious motorhead and someone who rents cars for business all the time (and drives them very hard), I believe I know why the domestic auto industry is in such sad shape.
The key issue for the domestics (now that reliability has been greatly improved), is simply one of design or lack thereof. The key demographic for cars is the 18-25 year age group. This is where brand loyalties are established and very difficult to break.
The problem with most small to medium sized domestic cars (I'm talking the bread and butter four door sedans and two door coupes), is that they simply aren't much fun to drive. As a general rule, they have vague steering at high speeds, sub-standard bucket seats, poor control layouts, suspensions that allow to much roll/bouncing and engines that sound harsh at high rpms. Most of the manual transmissions in domestic cars are simply a joke and shift very poorly. It is true that the domestics are getting better in some of these areas, but they are shooting at a moving target.
There have been some exceptions to this - but they are few and far between. Of the dozens of cars I've rented over the past 25 years, these few stand out:
1) Olds Intrigue w/ the 3.5L, V-6
2)_Chrysler 300M(FWD) and the new 300 hemi sedan
3) Ford Contour
4) Pontiac G6 - the GT version
5) Cadillac CTS
6) New Ford Mustang
There is no doubt that foreign cars - especially high end European ones - cost far more for normal maintenance than comparable sized domestic vehicles. However this is a moot point for most young professionals and it's why you seldom see them driving their Fathers Oldsmobile....
The key issue for the domestics (now that reliability has been greatly improved), is simply one of design or lack thereof. The key demographic for cars is the 18-25 year age group. This is where brand loyalties are established and very difficult to break.
The problem with most small to medium sized domestic cars (I'm talking the bread and butter four door sedans and two door coupes), is that they simply aren't much fun to drive. As a general rule, they have vague steering at high speeds, sub-standard bucket seats, poor control layouts, suspensions that allow to much roll/bouncing and engines that sound harsh at high rpms. Most of the manual transmissions in domestic cars are simply a joke and shift very poorly. It is true that the domestics are getting better in some of these areas, but they are shooting at a moving target.
There have been some exceptions to this - but they are few and far between. Of the dozens of cars I've rented over the past 25 years, these few stand out:
1) Olds Intrigue w/ the 3.5L, V-6
2)_Chrysler 300M(FWD) and the new 300 hemi sedan
3) Ford Contour
4) Pontiac G6 - the GT version
5) Cadillac CTS
6) New Ford Mustang
There is no doubt that foreign cars - especially high end European ones - cost far more for normal maintenance than comparable sized domestic vehicles. However this is a moot point for most young professionals and it's why you seldom see them driving their Fathers Oldsmobile....