Contrary to so many silly panicked posters in this thread, manufacturing cost reduction is a Good Thing, as long as there's no meaningful loss of function. That's the way technology evolves, and a reason we're not still using film cameras and vacuum-tube radios.
Poor parallel here. There's reducing cost of production, retaining quality, and then there is cheapening a product to reduce the production cost, which is what using a cellulose backer with a light dusting of synthetic media on top of it achieves. It improves production efficiency (can be produced on the same line as other filters) and deletes the metal mesh backing.
Getting rid of the metal screen may require more pleats, but it also allows more pleats. It might reduce cost of inspection, if they no longer have to beware of loose metal screen fragments that could be swept into engines.
Getting rid of the metal screen turns it into a slightly better PureONE in drag. This isn't revolutionary; FRAM hasn't cracked some ancient Chinese secret here, everybody knows how to make efficient cellulose. The advantages of depth filtration go beyond just the filtration efficiency and putting a depth topper on top of cellulose still means that your filtration is primarily achieved via pore-block, which reduces flow and brings with it the weaknesses cellulose has, such as tearing and poor response to moisture. The synthetic topper allows for the increased holding capacity, which was one of the highly lauded features of the original.
Glass media (and synthetic fibre) filters are expensive to make. The Ultra was the least expensive one on the market and also had the best filtration efficiency. Now, it isn't one anymore, it's just a super efficient cellulose filter (like the Mobil 1 filter, but more efficient) with a higher pleat count to make up for some of the flow loss from the media change and a layer of synthetic media affixed to the cellulose to improve holding capacity.
This isn't an improvement unless your only metric is efficiency, at which point, we are splitting hairs. They've figured out how to make the product cheaper, unfortunately, it was by making the product cheaper
