Originally Posted By: R2d2
I think Kia is trying to compete with Scion for the most hood/ghetto car. However they have a way to go to get the ugliest cars award, Scion has had that locked down for years.
I disagree on Scion having the ugliest cars. The Nissan Cube is the ugliest thing I can think of at the moment.
As for the Soul commercial, this commercial was a bit odd, but then again most car commercials have nothing to do with the actual car being advertised. In general, commercials seem to have less to do with the product being advertised on a daily basis, to the point of sometimes being difficult to figure out what is being advertised.
A general comment on the current Kia lineup in terms of style, the Rio and Sedona are very bland, but one is a cheap compact and the other is a minivan... nobody buys these cars for style. These cars are purchased for value and/or practicality. As stated before, the Soul certainly isn't the ugliest car in its class (if anything, it is probably one of the better lucking compact boxes).