I actually agree with the use of the term 'synthetic' for GroupIII oils made by severe hydrocracking. The process takes hydrocarbons, breaks them down, and rebuilds to the desired structure. Sounds like 'man made' to me.
I think people get too hung up on the source of the hydrocarbons used in the synthetic process (GIII Severe Hydrocracked vs GIV PAO) that creates the final molecules. The bottom line is performance and price.
I'll agree that it seems very likely that the companies marketing GroupIII synthetic oils are using a less expensive base stock to produce an oil that doesn't perform quite as well (in bench tests...I've seen nothing to suggest it really matters in actual service the way most people use them) as the oils produced using the PAO process, yet costs the consumer just as much.
And if corporate greed or whatever gets you fired up, more power to ya. It doesn't change the fact (IMO) that GroupIII oils are synthetic, if by synthetic you mean "man-made" vice whatever 'synthetic' is supposed to convey in terms of horsepower, engine life, fuel economy, teeth whiteness, erectile function etc. from a marketing standpoint.
Matt89, OUT.