STP Motor Oil

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This is more one for the marketing gurus, I suppose..

Why wouldn't STP, an old recognized name, do up a super formula, soemthing with a unique ad-pack, run it through API, ILSAC, take the spec to a refiner, and sell STP Motor Oil?

Surely there's room for something unique, some kind of hook. Like, no ZDDP, all moly and calcium. A green oil, as it were, something unique?
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I agree entirely! With the market power of their name, it realy mistifies me why STP doesn't make a high-quality motor oil - lots of people would buy it on name, but then find out it is really good stuff. It seems that the STP name is now just treated like some cheap commodity - sold to any old company that sticks it on some basic oil, and barely markets it. I thought STP would have more pride in its trademark. Glad someone else feels this may too!
 
I saw on another thread the STP filters are from Champion, which makes me wonder if I am mixing up STP and Pennzoil in my above post. Too bad the edit function disapeared.
 
I like many of my car friends, lost any confidence in A. Granatelli & STP many years ago. There products were hipped so much, but it was a high cost so-so additive. My opinion has not changed when I read about their oil filter etc. JMO
 
Well, in these parts (No. Va., Washington DC), I've never seen it. Of course, we have little GC, no Trop Artic, no Chevron, even very little 5W20 of any kind of synthetics. It's a dry old duster of an oil market here.

But, at least we have lots of Havoline!
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When STP oil first came out, they claimed it was good for 25,000 miles.(where else have I heard that??). It wasn't, of course, but I'm sure they sold a lot of oil before people wised up.
 
STP® is a Clorox® Company brand. I wouldn’t hold my breath waiting for them to develop any new automotive products unless your interest is in products that make your car cleaner, shinier, or smell fresher.
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From the API license directory:

Company Name: CLOROX / STP PRODUCTS MANUFACTURING COMPANY
License Number: 0217
City: Pleasanton, California 94588
Country: THE UNITED STATES
Web Site: www.stp.com

Company Information/Background:
CLOROX / STP PRODUCTS MANUFACTURING COMPANY began marketing licensed motor oil products on August 23, 1993 under a license issued by the American Petroleum Institute. This License and Agreement will terminate on February 3, 2007 unless extended by mutual agreement.

Brand Name SAE Viscosity Grade Service Category Current Expiration Date
STP 10w30 SJ February 3, 2007
STP 10W-40 SJ February 3, 2007
STP 15w40 CF,CF-4,CG-4,CH-4/SJ February 3, 2007
STP 20W-50 SJ February 3, 2007
STP 20W-50 SL February 3, 2007
STP 40 SJ February 3, 2007
STP 5w30 SJ February 3, 2007
STP (TBN 10) 20W-50 CF,CF-4/SJ February 3, 2007
STP 100% SYNTHETIC 20W-50 SJ February 3, 2007
STP 500 15w40 CF,CF-2,CF-4,CG-4/SH February 3, 2007
STP 500 SERIES HD/FLEET 15w40 CF,CF-2,CF-4,CG-4/SH February 3, 2007
STP 500 SERIES HIGH PERFORMANCE 40 SJ February 3, 2007
STP 500 SERIES SUPER MULTI-GRADE 5w30 SJ February 3, 2007
STP DIESEL 15w40 CF,CF-4,CG-4,CH-4,CI-4/SJ February 3, 2007
STP DIESEL 15w40 CF,CF-4,CG-4,CH-4,CI-4/SL February 3, 2007
STP DIESEL 40 CF,CF-2 February 3, 2007
STP DIESEL SYNTHETIC 40 CF,CF-2/SL February 3, 2007
STP HD 30 SJ February 3, 2007
STP HD 40 SJ February 3, 2007
STP HIGH PERFORMANCE 40 SL February 3, 2007
STP SUPER MULTI-GRADE 10w30 SL* February 3, 2007
STP SYNTHETIC 20W-50 SL/CF February 3, 2007
STP SYNTHETIC BLEND 10w30 SJ February 3, 2007
STP(K) 10W-40 SJ February 3, 2007
 
So from the looks of it, they do make quite a few engine oils. Is that synthetic I see in that list? Well I'll be darned.

What's real interesting is that there are no engine oils on there website, at least that I could find. Wonder what's up with that.
 
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