For both personal and professional work, I've always used Antiseize, as all my tech friends do, including those that exclusively service Euro cars.
Plugs installed dry tend to seize, even from the factory, especially Champion brand (personal experience here). The threads have a rough finish and seem to "help" adhere to aluminum heads quite nicely. Bosch isn't as good as years past, with NGK and Denso having the best threads (my opinions). NGK makes OE plugs for Audi as found on a B5 A4 30V (personal car).
I have noticed that an excessive application of Antiseize does tend to pile up upon removal, years later. The tradeoff being it still moves, threads are lubed, but if forced could cause minor damage. It's better than the option, of no thread prep (soaking with a light oil and working them back and forth has so far succeded). I tend to lightly coat spark plug threads.
I always torque to spec and to feel, NEVER reducing torque due to the effects of lube. The "crush gasket" is called "crush" for a reason. Proper torque aids heat transfer and electrical conductivity. The crush gasket or V-seat I leave dry. If one was critical, it could be coated with dielectric grease, however the benefit is questionable. On a marine engine I would do it based on principle of preventing contamination/corrosion in an extreme environment. Plug boots are always coated with it.
The only problems I've seen were from plugs installed by DIY'ers (sometimes auto "techs", too) there were too loose. At my first full time auto job, the ONLY thing the owner tested me on was proper spark plug torque- I passed.
The looseness will damage the plugs and allow blow by, which damages the coil packs or plug boots. Usually the damage can be repaired with a heli-coil kit, but is challenging on a modern 4 valve alum head due to space constraints.
My seat of the pants estimate is that at least 8 of 10 cars that have replacement spark plugs are not correctly installed or torqued. Cars with Long Life plugs should be double checked as they tend to either stick or become loose. Additionally, 100K life plugs will usually seize into the heads before they wear out. One of the shops I worked at replaced them at 80K to be safe on cars and 60-75K on trucks that tend to wear plugs faster.
That's about all I think I know about plugs or have direct experience with-- for better or worse, as they say.
Hope it helps someone, somewhere, with a pesky plug problem, or to prevent one.