Females seem to love them. It's interesting. If their chest is to small they make them bigger, to big they get a reduction. If they have blonde their hair they dye it dark. If they are a brunette they bleach their hair. They add piercing all over the place, inflate their lips. Glue on huge eye lashes. Implant silicon in their rear end. Cover their face with so much makeup you can't tell who is underneath. Spray tan to look darker. The list goes on forever....
But in the end most men just want a simple honest look.