Return of the Fram Ultra OG ?

Nobody has claimed it's "real". People are bringing it up and speculating what it's about. Anywhere from it's "AI generated" (some people make that claim when they don't believe something without more validation) to maybe there's something to it ... as said, time will tell. And as already mentioned, Fram has already used the eCore center tube in some models since Champ Lab (inventor of the eCore center tube) has been making some of the Fram filters.
Isn’t it odd wal mart doesn’t carry this filter? Nice if it was at retail stores
 
Let's tone down the rhetoric for a moment, shall we?


Back on topic ...
There are two things to verify:
1) someone should email Fram and ask if the "P" series filters are actually from Fram as a current marketplace offering
2) someone should buy one from Amazon and see what's inside the box


I'm not convinced this is a formal Fram current offering. I've seen plenty of counterfeit products on Amazon before.

What I also find odd is that the image (apparently sourced from the Amazon Fram page) of the box shows the "P", but the filter in that same image does not show the "P" on the filter can itself. Why update the box with the part number change, but not the filter, if this is truly a legit Fram effort? That indicates to me that it's possibly a poor effort at counterfeit trickery.


I have already emailed Fram. Depending upon their answer, I may decide to buy one filter just for the ability to dissect it.
 
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IF the P really is for "plastic" 'in my observation' they didn't even identify it correctly. Champ Labs has long identified it as nylon core. "If" the pic in the OP of what appears to be an "archived" pic of OG wire backed media is not what's being used, I'd consider that a bit of false advertising. That said, not that the 'average joe' would know the difference. I'll happily eat my words if wrong, but media pic not representative of media that will be found in the "new P" box. Most likely Occam's says, archived pic of the OG media with whatever change if any FB has for the XG now.

That post is from 2021. A lot has changed since then.
Yes, thanks for clarifying that pic/image is of OG media before FB cheapened to it's current two ply thin synthetic layer backed a thin blended media layer for support. And as correctly noted by several, Fram XG media info has not been updated showing any kind of change from current.
 
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All of this in response to what appears to be a spam post of a phantom product.

Why do I get the feeling that the OP is just chuckling at all the clucking?
 
All of this in response to what appears to be a spam post of a phantom product.

Why do I get the feeling that the OP is just chuckling at all the clucking?
Like said, those photos are shown in the Fram Store on Amazon - link in post 21. So how does that happen? I would think that Fram is responsible for their own store products and images on Amazon and nobody else is "running" their store as some fake store front and creating images with AI. Yes, there is some misinformation in Fram's Amazon store, so at this point it's just speculation from everyone until proof one way or the other pops up someplace else. Maybe someone should contact Fram and ask about them in their Amazon store.

The oil filter world operates fast and loose ... there is no real configuration control and things change constantly with zero notice and suddenly pop-up on the shelf in some other configuration, even with the product in the old box. We've seen it happen many times, even more so since 2020 when things went sideways with supply chains, etc.
 
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I have a few regrets posting it now, responses from OP created it with AI, it's a fake being sold on Amazon, people running to Walmart to look on the shelves, if it's not there it's a hoax and not real. 🙁
Well let us know if you ever see one in the wild or it's listed on Fram's website, or happen to buy one.
 
Like said, those photos are shown in the Fram Store on Amazon - link in post 21. So how does that happen? I would think that Fram is responsible for their own store products and images on Amazon and nobody else is "running" their store as some fake store front and creating images with AI. Yes, there is some misinformation in Fram's Amazon store, so at this point it's just speculation from everyone until proof one way or the other pops up someplace else. Maybe someone should contact Fram and ask about them in their Amazon store.
More interestingly, the ones with the new packaging in the photos have replaced the existing non-"P" models in the Amazon store. There is no longer a listing advertised as just a single (pack of one) XG7313, or any of the other filters that have one of these "P" variants on there. Based on the URLs, date first available, and product reviews, it seems that all of the "P" listings are updates to the original listings, and not new ones.

Again, there's no proof that Fram themselves are operating that store or updating the listings, but they are the official listings that have been there for many years.
 
Who else would provide content and information for their own store on Amazon?
Apparently not all companies that have a brand store on Amazon are actually operating them directly. Sometimes it's a third party, or distributor, or something like that, but I've also seen mentions of big company lawyers getting involved over other people setting up unauthorized stores with their branding.

However, Fram does link to this store directly under the "where to shop" section on their site, so they should at least be aware of/approve of what's on it.

1765399463356.webp
 
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The "P" suffix version is probably just an eCore center tube. Doubt if it went back to dual layered wire backed media, but if so that would be step in the right direction. It's possible they went wire backed media along with an eCore center tube just to ensure the media won't blow through any eCore window.
 
Should be a wire backed media according to whats pictured on the box, probably won't look exactly like the box art, as someone says they seem to have lifted the box art from 2006, to save money no doubt, because someone said they are liquidating! lol
 
Should be a wire backed media according to whats pictured on the box......
Operative words being "should be" and 'in my observation' why this thread has attracted interest . As noted several times, based on the 'box image' looks clearly to be an archived image of previous OG XG media, i.e., wire backed 2 ply full synthetic media. Along with the gasket material seal area, and price what users here liked about it. But agree 100%, using the box image, "should be".
 
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