I'm guessing that if you asked most people here, they would say pick the oil that is cheapest and rest well at night. You won't tell much difference (when comparing two name brands). But comparing a name brand, almost boutique oil, to a generic synthetic for someone who does 8k-10k mile OCI's might be beneficial. "Will a $4/qt synthetic protect just as well as an $8/qt synthetic in my vehicle under my driving conditions?". "Or be so close that it's not worth the extra money for the name brand?". "Can a generic synthetic do extended drains?". That would be interesting to know. It is certainly something that I want to know. When dollars are tight, am I get my money's worth? Will put PUP to the test. I just purchased a new van and it has to last a long time. We will see if PUP is worth it or if I can conserve some $$$scratch by going with a generic oil.