http://news.thomasnet.com/companystory/497517
http://www.ottendistributing.com/quaker_car_lubricant.html
QUAKER STATE Higher Mileage Engine with Slick 50
Said to "Restore Power and Performance in vehicles"
Quaker State has combined two well-respected brands with the launch of the new Quaker State® Higher Mileage Engine with Slick 50. In addition to continuing to help reduce oil consumption from worn or leaky seals and burnoff, this new formulation is specifically engineered to help restore power and performance in vehicles over 75,000 miles. It is the only motor oil on the market containing Slick 50 and provides greater friction reduction than any other higher mileage engine oil Quaker State has developed to date.
"Consumers want a higher mileage motor oil that doesn't just keep the vehicle on the road, but one that also helps improve performance," said Troy Chapman, Quaker State Brand Director. "Quaker State Higher Mileage Engine with Slick 50 is an exciting new product that addresses this dual need by fighting friction to improve power while at the same time it helps reduce oil consumption from worn or leaky seals."
Quaker State created this uniquely packaged motor oil to address the specific needs of higher mileage engines. Quaker State Higher Mileage Engine with Slick 50 can help reduce oil consumption from worn or leaky seals and burn-off, as well as protect engine parts from wear and harmful deposits. In addition it resists oil-related sparkplug fouling and intake valve deposits. The new combination of these two products provides better protection than previous Quaker State Higher Mileage Engine Motor Oil because it produces a lower friction coefficient across engine operating temperatures.
Quaker State sees tremendous opportunity for this type of product because studies show that 64% of vehicles on the road are Higher Mileage (75,000+ miles), but only 13% of those High Mileage vehicles currently use a Higher Mileage oil.1 "We believe that bringing together these two products, as well as educating retailers and installers about all of the technical benefits of Quaker State Higher Mileage Engine with Slick 50 will go a long way in opening up this underserved market," added Chapman.
Quaker State reportedly started to ship Higher Mileage Engine with Slick 50 to retailers and installers in mid-April, 2005