Purolator vs. Fram filter commercial

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Rock_Hudstone

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Saw a new tv commercial tonight where Purolator was ripping Fram filters.

They compared a cut open Fram and Puro Classic side by side, a hand tears off the cardboard end cap on the Fram and crumples it, then they proudly show the metal end cap on the Puro.
laugh.gif
 
I'm actually a bit disappointed in Purolator. Although I haven't yet seen the commercial in question, any advertising that emphasizes how BAD the competitor's product is rather than concentrating on how GOOD your product is is the worst form of huckstering. (Hucksterism? Hucksterity?)
 
funny that companies are grabbing onto perceived weaknesses us filter nuts obsess over on these boards. fram should make a commercial where a guy crushes a thin purolator filter against his forehead like a beer can, then tries the same thing with a fram and knocks himself out
smile.gif
 
Originally Posted By: RF Overlord
I'm actually a bit disappointed in Purolator. Although I haven't yet seen the commercial in question, any advertising that emphasizes how BAD the competitor's product is rather than concentrating on how GOOD your product is is the worst form of huckstering. (Hucksterism? Hucksterity?)

I think honestly pointing out the competition's weakness is fair game.

Outside of this forum its doubtful the average DYI is aware Fram uses cardboard end caps. I for one, appreciate that kind of information in my buying decisons.
 
While I agree that bashing the competitors is weak advertising (let the product do the talking) I feel that fram is alright for the average DIYer. I am not endorsing fram but before my BITOG I had an old lumina that I bought with 20k and it ran on 5k oil changes of Castrol and OCOD. Sold the car years later with 179k. Pulled the valve covers and they looked great. I have learned from those days but fram is fine for the people afraid to go over 3-6 month/3-6k
 
same story as above for me, but it was an 83 Olds Cutlass Coupe with the venerable 307-4V Olds motor. 4-5K OCI with Castrol and OCOD. 256K miles and 18 years later, the car was towed off after the second trans rebuild failure. As a side note the car never burned one quart of oil in the entire 18 years I had it-stick was always FULL at OCI time
 
Originally Posted By: steve20
same story as above for me, but it was an 83 Olds Cutlass Coupe with the venerable 307-4V Olds motor. 4-5K OCI with Castrol and OCOD. 256K miles and 18 years later, As a side note the car never burned one quart of oil in the entire 18 years I had it-stick was always FULL at OCI time

Nice to hear, but hardly an endorsement for Fram.
The Olds 307 could go 200,000+ miles with any oil/filter combo.

Those engines were just getting broken in at 100,000mi.
Usually it was something else that sent them to the junkyard; transmission, timing chain (easy fix), or rust.
 
For all the Fram negatives, I see that WIX/Napa Gold filters are stating no metal in there cartridges. I guess more than Fram are now using a paper end caps.:-)
 
Originally Posted By: RF Overlord
I'm actually a bit disappointed in Purolator. Although I haven't yet seen the commercial in question, any advertising that emphasizes how BAD the competitor's product is rather than concentrating on how GOOD your product is is the worst form of huckstering. (Hucksterism? Hucksterity?)


This statement is ridiculous. How is the average Joe supposed to know that metal end caps are a good thing if they aren't informed that the competition uses cardboard?
 
Originally Posted By: 4n0d1z3d
Originally Posted By: RF Overlord
Although I haven't yet seen the commercial in question, any advertising that emphasizes how BAD the competitor's product is rather than concentrating on how GOOD your product is is the worst form of huckstering. (Hucksterism? Hucksterity?)


This statement is ridiculous.

In general, i dont find this statement ridiculous at all. What I do find ridiculous is downgrading your competition, in order to upgrade your product (in the advertising world). I miss the days of advertisments such as "people who know use valvoline". Rather than todays advertisements "heres a pic of a bearing using our oil, and heres a pic of a ceased bearing using theirs". I dont buy half of that ignorance, i guess im probably on walmarts hit list as i cant/wont be sold on a whim. Just like everytime i see a budlight commercial, i dont think that if i buy budlight then 12 hot chicks are going to show up at my house. Most of todays maketing is a SCAM
 
Originally Posted By: Eddie
For all the Fram negatives, I see that WIX/Napa Gold filters are stating no metal in there cartridges. I guess more than Fram are now using a paper end caps.:-)


Where is Wix stating this?
 
It's also abundantly clear from the picture that, while the endcap is not metal, it's also not fiberboard. (Wix 57203)

It's plastic. Probably stronger than fiberboard, and yet no rust of metal. Best of both worlds.


Maybe other companies besides Fram are using paper end caps, but it's not Wix/Napa that are doing it for cartridge filters. I would disagree with your assertion otherwise.
 
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I did look at the NAPA cartridge that states NO METAL and it does appear to have a molded shaped end cap. Not sure what it is made of and could be thermo formed plastic or celulose(paper/cardboard etc.
 
I really don't give a flying [censored] about cardboard end caps. For one, Fram isn't the only one who has used them, and also, I've never experienced a failure with one. I've cut open a number of used Fram filters and not seen one with loose end caps. In fact, I found one that had been sitting in a bucket of water for some time, and when I cut it open, I couldn't pull the end caps off.

As far as the Purolator commercial, it doesn't mean anything to me. Of course, the "Fram Proving Grounds" commercials don't seem to mean a whole lot either.

OTOH, I have had a problem with an Ecore that convinced me not to buy those any more.
 
I have used Fram orange filters for several million miles, and never a failure or related problem. I switched over to other types after getting on this site, only, because there are better values available.
 
I can tell you from personal experience of installing several different models of Wix cartidge filters that they do NOT use fiberboard; they are molded plastic.

It may not matter to some people, but it does to others.

I acknowledge that the cardboard endcaps have served well in millions of filters for probably 100's of millions of miles. I used to use them myself many, many years ago, and never had a failure.

But that does not means there are not "better" choices (being defined as stronger with less risk of failure). I, as do many people, prefer more robust construction. And when you can easily get "better" construction for about the same cost, that makes it an easy decision for many of us.

Why are there so many different filters in the market? Because there are so many differnt reasons to use them, and different people with different preferences to choose them!

It's a blend of freedom of choice, and Caveor Emptor.
 
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Originally Posted By: clarklawnscape
Originally Posted By: 4n0d1z3d
This statement is ridiculous.
In general, i dont find this statement ridiculous at all. What I do find ridiculous is downgrading your competition, in order to upgrade your product
Thank you...that was my point.
 
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