Paint jobs on fliters

[Kira]

I can see painting an oil filter to keep the rust away.
Most are white based color schemes (older WIX, Purolater, Hubbel-Mann, Group 7). I suppose white is cheap.
The color decision is sometimes corporate (blue AC Delco, yellow Penzoil). They (we) pay for their corporate ID.
Maybe "momentum of tradition" carries the day (red Baldwin, orange FRAM, purple Royal Purple)?
Then we have "rebirth colors" (red Purolaters, black WIX)

I just opened a FRAM TG7317 box for a neighbor's oil change.
It's metallic silver! For heaven's sake why do I need to pay for a sparkly oil filter?
My friend's front struts were metallic silver too.

I swear they think we're idiots. Kira

 

[dlundblad]

Apparently Fram uses different levels of paint for corrosion resistance depending on the level of filter.

I personally like the silver. It matches my Jeep.

 

[Run]

Marketing at work. The general public knows next to nothing about filters, how is the company going to sell its product? Make it look appealing on the outside.

 

[spasm3]

Marketing. The orange filter is almost instantly recognized as a fram extraguard, blue is A/C delco. Its brand recognition.

If your customer pays a bit more for a toughguard or ultra, you don't want it to be the same color as the cheap filter.

If so you would wonder if its the same filter at the higher price.
Its perceived value.

I doubt there is much if any cost difference in colors for the paint they are using.

 

[AuthorEditor]

Personally, I like white filters so I can easily write stuff on them with a Sharpie and have it visible. It's nice to note the engine hours on my boat, or the miles and date when I take one off my car for later cutting.

 

[BrocLuno]

Originally Posted By: AuthorEditor
Personally, I like white filters so I can easily write stuff on them with a Sharpie and have it visible. It's nice to note the engine hours on my boat, or the miles and date when I take one off my car for later cutting.


+1 But silver is easy to write on too. Black, not so much...

 

[kohnen]

Originally Posted By: Kira
I can see painting an oil filter to keep the rust away.
Most are white based color schemes (older WIX, Purolater, Hubbel-Mann, Group 7). I suppose white is cheap.
The color decision is sometimes corporate (blue AC Delco, yellow Penzoil). They (we) pay for their corporate ID.
Maybe "momentum of tradition" carries the day (red Baldwin, orange FRAM, purple Royal Purple)?
Then we have "rebirth colors" (red Purolaters, black WIX)

I just opened a FRAM TG7317 box for a neighbor's oil change.
It's metallic silver! For heaven's sake why do I need to pay for a sparkly oil filter?
My friend's front struts were metallic silver too.

I swear they think we're idiots. Kira
I'm quite sure they do an extensive amount of market research to figure out what sells. The public can easily be manipulated by something as pointless as filter color.

Black and Decker sells a line of tools for women that are pink. Now, how many men do you know who would keep a pink electric screwdriver in their tool box? But the color shouldn't matter.

So, in short, yes we are idiots.

 

[slacktide_bitog]

Castrol filters come in a snazzy green color

The best paint job was the textured paint that Purolator recently stopped using.

 

[BlueOvalFitter]

Originally Posted By: AuthorEditor
Personally, I like white filters so I can easily write stuff on them with a Sharpie and have it visible. It's nice to note the engine hours on my boat, or the miles and date when I take one off my car for later cutting.

Me too. Like smiley faces, you and your g/f, wife, etc. can play tic tac toe on it, if it falls off you can print return to sender and put you name, address, phone number.......all kinds of things you can do with a white oil filter and a Sharpie.

 

[abycat]

Originally Posted By: dlundblad
Apparently Fram uses different levels of paint for corrosion resistance depending on the level of filter.

I personally like the silver. It matches my Jeep.

huh I didnt know that. I have noticed that my frams always look good. Another reason I love frams

 

[HerrStig]

Originally Posted By: abycat
Originally Posted By: dlundblad
Apparently Fram uses different levels of paint for corrosion resistance depending on the level of filter.

I personally like the silver. It matches my Jeep.

huh I didnt know that. I have noticed that my frams always look good. Another reason I love frams

I ALWAYS buy filters that "look good". Some of the Chinese filters are two tone metal flake. Kuel.

 

[AuthorEditor]

BITOG certification "LooksGood" is extremely important!

 

[DutchBrad]

Not a fan of the PureOne filter color (puke yellow), but it is rated high, so I overlook the subjective....

Coupons/rebates/sales help too. Then I just see GREEN when I look at the filter.

 

[Lubener]

Many who won't admit it, will use a particular filter because it looks "pretty" on their engine. It's just a filter, who cares what it looks like.I'm more concerned with the insides.

 

[goodtimes]

One company patented their new box and made a point of the expensive paint scheme, foil paint, etc, on the box. Makes it more enticing for sales. So, yes they do think we are that.

 

[AuthorEditor]

I suspect that looks do have a lot to do with filter sales, which is probably why Purolator moved away from the puke yellow color especially after the tearing problems--change the color and a lot of people will think they are different, even if they aren't substantially. I know in the motorcycle forums there was a lot of discussion of using the PureOnes but spray painting them black, to match your leathers!

 

[Nate1979]

Companies are there to make money. Brand image can be a strong factor in the buying decision of the consumer.