Even if Chrysler survives (which I believe they will) I think they will be an "also ran" like the consolation prize on a game show. I could see myself going to a Chrysler dealership and buying a "real" Fiat (the recent 500 looks slick) but never a Chrysler branded product.
Their trucks are far better in my opinion than their cars, but If I were going to buy a new full size truck right now, it would be either a Ford F150 or a Toyota Tundra, The F150 has always been a great truck, and Ford never took any bailout money. The Ram (although it is a good truck, I work with a lady that has one) wouldn't even be considered.
As I've said before, Chrysler's vehicles aren't the real problem (although I think one can easily do better elsewhere.) As long as the consumer perception of Chrysler is low, consumers will not visit the dealerships. If they don't go to the dealership, they can't buy- no matter how good the vehicles may (or may not) be.
It will take many years to turn Chrysler around, if it can be done at all.
Their trucks are far better in my opinion than their cars, but If I were going to buy a new full size truck right now, it would be either a Ford F150 or a Toyota Tundra, The F150 has always been a great truck, and Ford never took any bailout money. The Ram (although it is a good truck, I work with a lady that has one) wouldn't even be considered.
As I've said before, Chrysler's vehicles aren't the real problem (although I think one can easily do better elsewhere.) As long as the consumer perception of Chrysler is low, consumers will not visit the dealerships. If they don't go to the dealership, they can't buy- no matter how good the vehicles may (or may not) be.
It will take many years to turn Chrysler around, if it can be done at all.
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