I get it...it's marketing but it's disingenuous when it's repetitive and the sky is falling never really transpires.
Online Ammo Retailer Tactics
- Thread starter Cropduster172
- Start date
In that sense, Sam Gabbert is about as accurate as the journalists predicting the stock market, so, I don’t actually fault him.
I read his email and make my own decisions.
Just like I do after watching the morning market reports.
JHZR2
Staff member
I had a look back through the inbox and trash bin. I was able to find one from September. It said:
“Ammo sales have been picking up this past week with a moderate elevation in demand. Recently, daily order volume increased about 50% over what was normal during the summer slow-season and have held steady since then. Summer time is always the slowest part of the year for ammo sales where consumer demand is down and the best deals are made as manufacturing and retailers try to maintain volume. Ammo is still selling cheap at razor thin profit margins, it would be wise to buy now and beat the next panic. One of the funny things about the ammo business is that the masses of consumer generally do not buy when the market is down and favorable to them, and actually wait for some disaster to drive demand and prices up. It would be wise to take advantage of today's market conditions before demand goes out of control again.”
That’s about as doom and gloom as I could find. I’m sure there maybe some others, but I’ve found the commentary to be reasonably insightful, including them saying how much $$ they’re making.
If I don’t like the price, I won’t buy. If I never see it again, that’s my problem. Good thing I enjoy shooting .22!
This time it's antimony. This time last year, it was nitrocellulose. 2023 it was the war in Ukraine. Than of course there's election cycles. I've read that the NRA utilizes social media to promote aspects of it as many believe they are more a lobby for manufacturers and gun related industries than support organization for gun owners.
Belief is in the mind of the beholder...like many other things.
JHZR2
Staff member
What’s to say it isn’t though?
What about when there are these runs on ammo and prices go through the roof? They stilll are much higher than a few years back, but at this point inflation can be to blame as much as anything else.
Again, if you don’t like the price, vote with your wallet. I don’t see the non soothsayer sites being my CB cheaper. Maybe they’re just leveraging the social engineering of others? Maybe.
f355spider
$50 Site Donor 2025
That is from Sam Gabbert at SGAmmo.
I also get his emails...I also get firearm industry newsletters and magazines. As a FFL holder for 35 years, I have seen it all. The #1 determiner of ammo prices is DEMAND.
Last fall, all the ammunition manufacturers advised that they were raising prices in Jan and Feb 2025 on both ammunition and components due to higher commodity prices and rising labor costs. By Nov and Dec it was clear demand was very weak...and remains so. Thus all of the price increases are on hold.
This has been the ammunition market for decades. When demand is strong, manufacturers will try to pass along their increases in material and labor costs...but when demand is the weak they just eat the smaller margins.
My guess is demand will remain weak for at least the next couple years, which means ammo prices will remain flat or might even fall a little (not a lot).
SG ammo and Outdoor limited only places I use and consistently the cheapest.
The entire gun industry runs on fearmongering. That is why there was a Trump Slump.
I think mergers in the industry have reduced competition, thereby contributing to less supply and higher prices.
Yeah, shotshells for sure if they are lead shot. I load the shot that is 5% antimony but haven't bought a new sack lately.
Blackrock owns nearly everything in ammo and ammo components now except for winchester/olin.
Please explain…CZ owns CCI, Federal and Remington ammo.
Vista Outdoors, Blackrock is controlling shareholder.
Have they shuttered the businesses?
According to what I found, Vista sold its "kinetic Group" to CSG in Jan 2025. I didn't know that had happened.
I had to unsubscribe to all the ammo emails I was getting. Im weak and I would buy. I admit I fell victim to some of those fear mongering emails and things. I think the last one was was the halt of Serbian exports or something. PPU is one of my go to 7.62x51 rounds. I bought, Looks like PPU is still available.
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