Yawn...
Given that XOM won't tell us what's in their current lineup, why on earth would anyone bite on yet another level of pseudo-differentiation? If they revealed base stocks, additive levels, etc., I'd consider it. But we all know that will never happen; instead they'll hide behind the old "It's proprietary, we can't tell you." lie and let the marketing monkeys blow smoke up our patookas.
No thanks.
Given that XOM won't tell us what's in their current lineup, why on earth would anyone bite on yet another level of pseudo-differentiation? If they revealed base stocks, additive levels, etc., I'd consider it. But we all know that will never happen; instead they'll hide behind the old "It's proprietary, we can't tell you." lie and let the marketing monkeys blow smoke up our patookas.
No thanks.