I just saw this at my local Publix. I was looking for some coffee and they had this stuff for BOGO so I decided to get the Columbian and the Wake me up (Or something like that). Anyway I have not tried it yet but I did some search online about the company and they send coffee to an Air Force base every month in Iraq plus they have a fund raiser every year to help support Hospice. So huge points for me! IF it is good I will continue to buy. I will report back when I try it. But it sounds like a good family owned company.