It was a loaner car. When you rent a car, do you actually sit in the rental lot and read the owner's manual? His car was in for service and was not equipped with push button start.
YES, I do. I don't read the sections about the stupid stereo system and navi, but I do read the sections about basic operation, which ususally is abbreviated to make it a quick read. It is only a matter of common sense.
Again, when you get in any car it is YOUR responsibility to understand how to operate the vehicle.
I kind of equate this to listening and reading the instructions on how to safely act during a airline crash and how to escape the plane after it has crashed. Do I listen and read? You bet. It only takes a few minutes...a few minutes that could be the difference between life and death. I'm not being lazy in this case.
Right, so since you brought up the comparison, let me ask you this. Imagine you fly every single day of your life. On the 3650th time flying, are you going to read and listen to the safety instructions should the plane crash. Doubtful.
Now consider the car. The driver has driven every day for 3650 days. He knows how to operate a car. This is the gas, this is the brake, this is the shifter. He takes his car in for service and is given a loaner. Hey, how does this push button work? The dealer says push to start, push to stop. He's just educated himself without reading the owner's manual on a feature he does not have in his own car. Everything else is the same as his car - no need to read the owner's manual, right. No one in that position is going to say, 'What if the car races out of control? How do I shut it off while in D?'
The actual physical accident may have happened because the driver did not think to put the vehicle in neutral, but the circumstances that led to this accident are surely Toyota's fault (and by Toyota, I mean the company and the dealership - wrong mats in car - dealership, not explaining or knowing about the in motion shutdown - Toyota and dealership, poorly designed gas pedal/software/computer/ignition button - Toyota.
BTW, I'm gonna have to take you on your word, but I find it hard to believe that if you rent a vehicle, you actually flip through the owner's manual. I can't think of any recent rental vehicle I've been in that even had the owner's manual in it.