I know we are supposed to avoid vulgarity so I am going to do my best with my allusions here.
As it stands NAPAs pricing and marketing and distribution policy will lead to negative conseqences especially with todays access to online distribution and peoples ability to find out who the actual manufacturer is. There are MULTIPLE facebook groups where people get Snapon part numbers and post the same tool for fraction of a price direct from the Chinese or Taiwanese manufacturer.
Access to the internet and free flow of information put an end to Snapons success and business model in general for the most part.
So what does NAPA do? Firmly plant their head up their behind so deep that they travel back in time 30 years and double down of Snapons clearly failing model without even having the tool truck network to add insult to injury.
This is financial suicide for their tool strategic business unit.
Considering harbor freight offerings or other dozen Taiwanese manufacturers with their own name? NAPA is doing the equivalent of a married couple going to a hotel where the husband gets to sit in the chair and watch and you can fill in the blanks ladies and gentlemen.
Where did they get their marketing strategy from? A time traveler or some guy they dragged out of a nursing home?
Nice flyer now lets take a look at the same ratchet in top right corner in napa:
As it stands NAPAs pricing and marketing and distribution policy will lead to negative conseqences especially with todays access to online distribution and peoples ability to find out who the actual manufacturer is. There are MULTIPLE facebook groups where people get Snapon part numbers and post the same tool for fraction of a price direct from the Chinese or Taiwanese manufacturer.
Access to the internet and free flow of information put an end to Snapons success and business model in general for the most part.
So what does NAPA do? Firmly plant their head up their behind so deep that they travel back in time 30 years and double down of Snapons clearly failing model without even having the tool truck network to add insult to injury.
This is financial suicide for their tool strategic business unit.
Considering harbor freight offerings or other dozen Taiwanese manufacturers with their own name? NAPA is doing the equivalent of a married couple going to a hotel where the husband gets to sit in the chair and watch and you can fill in the blanks ladies and gentlemen.
Where did they get their marketing strategy from? A time traveler or some guy they dragged out of a nursing home?
Nice flyer now lets take a look at the same ratchet in top right corner in napa:
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