1. Never claimed M1 was 100x better. But logic would dictate it's not likely worse and quite likely better.Yes and I suppose their product is 100x better? Give me a break. Not much of a ROI.
2. M1 outsells Amsoil by a monstrous market share amount.
3. M1 is less expensive, probably due to economies of scale. Given the cost differential it would seem to be smarter to go with M1 even if changing it twice as often.
4. M1 is far easier to locate to purchase for most people.
5. Exxon Mobil has a company value of $420,000,000,000 and P/E ratio of 7. It sells about $400 billion in oil annually, with gross profits around $100 billion annually.
6. Amsoil is a small/medium private company valued at a whole lot less with revenues around 1/2 million dollars annually. Very small potatoes versus XOM. XOMs gross profits are 50x larger than Amsoil total sales annually, or thereabouts with some rough calculations late at night.
To your point, it would seem XOM ROI is, in fact, pretty good afterall.
That's all.