- Joined
- Jul 16, 2020
- Messages
- 242
“My car refuses to start… only when I buy vanilla ice cream.”
In 1978, General Motors’ Pontiac division received one of the most bizarre customer letters ever written.
"You’ll probably think I’m crazy — but I promise I’m not. My family loves ice cream, and every evening the kids pick a flavor. I drive to the store to get it. I recently bought a new Pontiac. And every time I buy vanilla ice cream, the car won’t start.
If I buy chocolate, strawberry, or any other flavor — no problem.
But vanilla? It just won’t start."
At first, the support team chuckled — who wouldn’t? But protocol required that they investigate… so they sent an engineer.
To their surprise, the owner was a well-spoken, rational, and educated man. No sign of delusion. Together, they drove to the store. Bought vanilla.
And yes — the Pontiac wouldn’t start.
They repeated the experiment over several nights.
Chocolate — starts.
Strawberry — starts.
Vanilla — nothing.
Now the engineer was curious. He ruled out weather, temperature, fuel type, driving style…
And then he discovered the truth.
It wasn’t about the vanilla. It was about the timing.
Vanilla — the most popular flavor — was stocked in a freezer near the front of the store. The other flavors were kept deeper inside.
Buying vanilla took less time.
That meant the car owner returned faster — so fast that the engine hadn’t had time to cool.
This caused fuel vapor to block the carburetor. A minor design flaw, revealed only in this very specific (and deliciously strange) scenario.
What seemed like a joke… turned into a real discovery.
Thanks to a letter that sounded insane — GM engineers found a real issue they’d never seen coming.
In 1978, General Motors’ Pontiac division received one of the most bizarre customer letters ever written.
"You’ll probably think I’m crazy — but I promise I’m not. My family loves ice cream, and every evening the kids pick a flavor. I drive to the store to get it. I recently bought a new Pontiac. And every time I buy vanilla ice cream, the car won’t start.
If I buy chocolate, strawberry, or any other flavor — no problem.
But vanilla? It just won’t start."
At first, the support team chuckled — who wouldn’t? But protocol required that they investigate… so they sent an engineer.
To their surprise, the owner was a well-spoken, rational, and educated man. No sign of delusion. Together, they drove to the store. Bought vanilla.
And yes — the Pontiac wouldn’t start.
They repeated the experiment over several nights.



Now the engineer was curious. He ruled out weather, temperature, fuel type, driving style…
And then he discovered the truth.
It wasn’t about the vanilla. It was about the timing.
Vanilla — the most popular flavor — was stocked in a freezer near the front of the store. The other flavors were kept deeper inside.
Buying vanilla took less time.

This caused fuel vapor to block the carburetor. A minor design flaw, revealed only in this very specific (and deliciously strange) scenario.
What seemed like a joke… turned into a real discovery.
Thanks to a letter that sounded insane — GM engineers found a real issue they’d never seen coming.