Motorcraft 5W20 - Underrated? Overlooked?

This there is always another Full Synthetic just as good available for sale. I never seen Motorcraft oil on sale at WM to often not on the shelf and never have seen a Motorcraft rebate!
Because most Ford owners stick to the oil it was recommended on their owner's manual.
 
I realize this is a six year old thread so I don't know why I'm even commenting, but the OP suggests a Focus running in the Toronto area for 400k is evidence of Motorcraft oil being great.

Fair enough, except Motorcraft oil north of the border is not the same product - it's branded as a conventional and made by Imperial (XOM affiliate/subsidiary).
 
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