The 0W-30 flavor, you can get on sale at Advance Auto Parts for $28/jug. I picked up a few jugs there to run in my Tacoma, which now has 246,000 miles. I had run vanilla M1 and M1-EP up to now. Interestingly, the 0W-30 is a bit thicker than the 5W-30.
EDIT: Well, that sucks. AAP has now excluded the ESP from the discount codes that used to work on it (ChrisFix25, 25JAN).
Anybody had success finding ESP on sale anywhere lately? I've heard of it going on sale at NAPA periodically, but I've personally never been able to catch any on sale there.
I was willing to buy ESP @ $28/jug, but it wouldn't make sense to buy it at regular price ($38.99/jug) for my applications, when I can get M1-EP on sale for like $12/jug with M1's yearly rebate.