Sometimes hard to get specific numbers, but 45% drop is a kick in the teeth, especially for a new vehicle that is supposed to be in demand.
Overall Ford was down 18% from Dec - Jan.
Mach-E sales drop 40% - Fickle market
- Thread starter JeffKeryk
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Overall Ford was down 18% from Dec - Jan.
4wd
$50 site donor 2026
Not good - just this August was the first time I ever paid above sticker - albeit they’d slipped in LoJack - all these coatings/treatments, N2, etc - that the person who ordered it had accepted … (then failed loan attempts) …
The Mach E has some fleas.
-Slow charging
-Bad electrical components (the battery packs are abysmal, as is the wiring, etc. to the point that Ford limits full power to 5 seconds at a time).
-Handling is typical Mustang (it plows through cones in a moose test)
The camaro of mustangs in other words
Reminds me of Jeremy Clarkson's take on PTCruiser buyers "you like cars, and you're stupid"
Q1 is always my worst quarter in business. People are broke, have spending fatigue, are occupied with taxes, and other very busy Q1 stuff.
The writing is on the wall for bad EV sales. Ford EV branch is reeling, Tesla had great growth but missed expectations Q4 (although the stock is now doing very well again), TM and GM have dialed back on EVs.
I think it's a combination.
* Dire economic outlook
* Saturated EV market. They are cars for the wealthy, and require a house and home charger, and a warm climate with reliable energy and infrastructure. It's a saturated market. If you fit in that category, and want an EV, you probably already bought one in the last 2 years.
* False advertising. They are marketed toward a certain personality type with unique social values but as it turns out these are not the socially responsible vehicles they're marketed as. People are figuring this out.
* Overpromising and under-delivering.
I think it's a combination.
* Dire economic outlook
* Saturated EV market. They are cars for the wealthy, and require a house and home charger, and a warm climate with reliable energy and infrastructure. It's a saturated market. If you fit in that category, and want an EV, you probably already bought one in the last 2 years.
* False advertising. They are marketed toward a certain personality type with unique social values but as it turns out these are not the socially responsible vehicles they're marketed as. People are figuring this out.
* Overpromising and under-delivering.
I was curious, so I googled up some Mach E commercials.
The last one missed the mark, from what I understand though, as only EV's like the Kia EV6/Ioniq5, and Lighting can power your home, unless I missed something.
As to saturated market...nah. New EV's with new features are coming out all the time, the market is far from saturated, as people with EV's will often trade cars and try a few, like myself, until we find the one we like, and of course just like gas cars, new improved models come out all the time, and we upgrade, etc.
I agree of all the names they had to choose from they picked Mustang, and imo ruined the name. If they're smart maybe they'll give that EV a different name. Edsel comes to mind of they're going to reuse names..
Ford has caught more flack for this than any other aspect of the vehicle. Why they couldn't launch the Bronco on OJ's birthday like they originally planned, but DID have the stones to do this...is why Ford is Ford.
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I saw one yesterday for the first time in person and it was uglier than a bowling shoe.
Ford is the most milquetoast company I know of. Everything they do is aimed at mediocrity to appeal to the middle of the bell curve. They always contemplate greatness, or maybe indulge in it is super limited capacity, but never as a way of life. They could be epic. Instead they just...exist.That would have been brilliant. All kidding aside Ford was my favorite by far, now the only thing I thing they make that is any good imo is that Godzilla engine. As for anything else they offer for me it's a big
https://www.cnbc.com/2020/06/19/for...l-the-new-bronco-on-oj-simpsons-birthday.html
4wd
$50 site donor 2026
Stranger yet - Ford has plenty SUV/CUV models now - they even start with “E” …I agree of all the names they had to choose from they picked Mustang, and imo ruined the name. If they're smart maybe they'll give that EV a different name. Edsel comes to mind of they're going to reuse names..
How about Escape-E … No, uh, wait …
4wd
$50 site donor 2026
It’s not even the retro year look and legacy they went after + dealers will kill Bronco too with insane markup’s …
Bronco is exactly what I thought it would be. Mediocre. Ford. Ford doesn't do "excellent" unless you count "most area under the bell curve". Literally everything they mass produce is soft and weak and tailored for middle American malaise. It sells, for sure! But it's...just not excellent.Yep, the Bronco imo is a joke too.I had high hopes.
