I'm sure it's been asked before but I have not been able to find a thread about it. Could just be me not being very good at the search function. Who makes LION brand ATF? Bottles look like this; It's the "house brand" at our local parts shop and it's what they sent me when I asked for Merc V (which it does meet the specs of). I've been putting it in customers cars at work forever and I've had no issues whatsoever...was just curious who's factory and pumps it came from. I'm aware I could simply ask them at the parts store, or check the back of the bottle, but it's after business hours and I don't have a bottle here. I only found one picture online of one of their bottles so it wouldn't shock me if the Lion stuff wasn't that common. Thanks!