Ah okay. Everyone's going to have a different opinion on what they value in a motor oil and think is "better" than something else. I think the most objective thing to do would be to look at the different certifications and their correlating tests.Doesn't need to be thicker, just wondering what would provide better protection. All of these replies are just what people have been using. I'm looking for an explanation of which oil would be "better".
Lubrizol has a tool that compares the different requirements needed to get an approval. BMW LL-01 (2018) is a very high standard, exceeding API SP, Dexos 1, Dexos 2, VW 502.00/505.00, nudges out Porsche A40, and requires an HTHS of >/= 3.5.
My local walmart stocks both Quaker State and Castrol Edge Euro 5w-40, which both meet BMW LL-01.
Or, if you want a 5w-30, BMW LL-04 includes additional standards for fuel economy and aftertreatment compatibility that LL-01 doesn't require, and you should be able to find Pennzoil Platinum Euro L pretty easily.