I have to confess that my oil never gets to the full mark--I keep it overfull
My Ford manuals say it will actually be above full if the vehicle is new or just had an oil change. They go on to say no harm unless it is at or above the "F" of the word Full, which is about 1/2-inch above the full mark. So I often will have mine midway in that range.
Now someone once pointed out that you could increase consumption by running it too full as more oil would get thrown up the cylinder walls, overwhelming the rings. I suspect that is possible, but one could test by running it lower and see if consumption goes down.
Safest bet seems to maintain it in the upper half of the safe zone.
The other question that was discussed at this site was whether to check it stone cold or hot. I now go with the hot (several minute drip down though) check.
Factoid: Did'ja know the dipstick is an analog gauge?
EDIT: Yep, Cyprs (below) has a good point. Check your owner's manual. Some do say to check hot, but other's may say cold and then you may find a way that works best for you. I heard some non automotive engines even have a "check it with the engine running" procedure.
[ September 21, 2004, 12:56 AM: Message edited by: TallPaul ]