10W-30 synthetics are really good oils in that they require little VII to be multigrade, so they do not tend to shear down as much and are less volatile.
In most climates above 0F (-18 C) 10W-30 will perform adequately, and in high temperature engines and conditions I would imagine it holds up somewhat better than 5W-30 for staying in grade and not thinning as much at high temperatures. Typically they offer an HT/HS viscosity closer to 3.3 than the 3.0 of 5W-30, and stay in grade.