My dad was brand loyal to GM for 28 years of my life, I love old GM. New GM ain't what is used to be. I'm going Ford because they have some impressive technology in their truck engines. If I were buying a pick up, it would probably be Ford. EVERYONE has a Ram around here because of rebates, and I'm not a huge Mopar fan.
Cars = VW without question.
Mopar makes good muscle cars, Ford makes good trucks. I love GM products but anything they make that is good gets discontinued, If I had to choose it would be them. GM has the best V8s.