Compared to OEM Toyota, they feel a bit more firm. Stopping power is better.
But where OE Toyota(or really, any OEM Japanese pad) shines is NVH and fit. Aftermarket pads don’t fit right in many cases and can be little noisy. I’ve had Wagner and Centric clunk around, Akebono pads don’t. The Bosch-made Duralast pads fit right but didn’t come with squeakers.