I'm not sure it's that much different. Certainly we don't have the range of oils you do in the US, but costs are generally much the same. I pick up 5 litres of Shell Helix Ultra 5w40 for ~£22 regularly and 4 litres Castrol Edge LL or M 5w30 for £20.I think part of it is the relatively low cost for synthetic oil here as compared to UK and Europe.
No complaints from me about the cost, and I hope it stays that way.