Some of it is marketing to get you to change oil more often. Synthetics are typically not advertised for longer drains because of warranty concerns and disputes if you do extend drains (it's in the best interests of all marketing parties for you to change as often as the manufacturer recommends at a minimum) and they prefer to use marketing techniques that focus on cleanliness and protecting it.
The oil doesn't mysteriously quit working at 3,000 miles but they don't want you to know that, they want you to know that for the 3,000 miles it is in your engine it is somehow drastically healthier than with any other oil for those 3,000 miles.
Amsoil's big claim to fame is extended drains, the only other companies really pushing "extended" drains beyond 3000 miles are Mobil with the Clean 5000, Clean 7500 and Mobil 1 Extended Performance products, even though most manufacturers recommend changes as infrequently as 10,000 miles in the case of some Hondas on conventional oil, most falling in around the 5,000 mile mark.
Most oil is good for 5,000 miles regardless, but there is a lot of money to be made with you changing it more often.
Amsoil does not want to push the XL-7500 for more than 7500 miles because it's one of few products made available for quick lubes who profit from frequent changes, and because it would interfere with the market for their higher end products. $6 a quart for something that lasts 3/4 as long as something for $9 a quart would not look like a good value proposition on paper.
I believe the XL-7500 oils are fully formulated to be a good group III oil and there might not be too many better on the market if any, but dollar wise there may be better values such as Pennzoil Platinum at 2/3 the price in five quart Wally World jugs. The XL-7500 is definitely a good oil and the equal or better of itself and Platinum which I would consider the two leaders in this segment.
I have seen UOAs that show the XL-7500 is capable of going its rated mileage and much more, and Pennzoil Platinum for 7,500 to 10,000 miles seems to be handily in reach as well.