I am not sure the 2022 sales figures mean anything other than a manufacturer having parts available to put the vehicles on the lot, or a manufacture willing to sell a new vehicle with parts missing/ some functionality unavailable, where other manufacturers are not allowing vehicles to sell without full functionality.
McDonalds outsells Chik Fil A, but that has very little to do with quality of product or customer satisfaction and does not relate to more profit of McD by store. It simply has to do with McD having more stores- has nothing to do with customer demand, quality, or satisfaction.
Mitsubishi, if they had the ability to produce SUVs at unlimited capacity in 2022, might have been the top selling SUV in 2022. Sales numbers in 2022 came down to vehicle availability- not desirability.