In the 70's and 80's there was millions of small no frills 4 cylinders pickups sold, consumers liked them and many car companies like Mazda, VW, Toyota, Datsun/Nissan, etc made them. Then over the years the trucks got bloated and the small pickup segment disappeared as everybody chased more profitable models. I'm glad that Ford is making a basic small 4 cylinder truck but them halting orders means they probably aren't prioritizing this new model which has limited profit margins.