Farleys not a dummy, but he surrounded himself with guys he believed in that were just plain wrong. A common failing.
The US manufacturers outside of Telsa didn't take the challenge seriously enough and believed many of the things that you can go back in time here and read. "It's easy, anyone can do it."
He started coming around on this, but it's really fair to say he was late. Way late.
He absolutely understands the need for unified control, now. Many claim ford has stolen (still uncompetitive) supplier code.
He eventually commented on the F150 they dont design and build the whole vehicle, they buy hundreds of sub assemblies and they all do stand alone work while not talking to each other.
He also acknoweledged late that charging was a holistically hard task and being competitive was not going to be either cheap or easy.
Sadly for Ford his epiphanies and trip were a decade late.
He should have been the first guy to trip an electric car back when it was once an elite experience.
I think they will get it together, and I hope they will get it together. I'll be rooting for Ford to give us competitive choices.
The US manufacturers outside of Telsa didn't take the challenge seriously enough and believed many of the things that you can go back in time here and read. "It's easy, anyone can do it."
He started coming around on this, but it's really fair to say he was late. Way late.
He absolutely understands the need for unified control, now. Many claim ford has stolen (still uncompetitive) supplier code.
He eventually commented on the F150 they dont design and build the whole vehicle, they buy hundreds of sub assemblies and they all do stand alone work while not talking to each other.
He also acknoweledged late that charging was a holistically hard task and being competitive was not going to be either cheap or easy.
Sadly for Ford his epiphanies and trip were a decade late.
He should have been the first guy to trip an electric car back when it was once an elite experience.
I think they will get it together, and I hope they will get it together. I'll be rooting for Ford to give us competitive choices.
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