Disrupts the supply chain. Not the market.Yes, Walmart is a major disruptor. How many smaller stores go belly up when Wally World enters a community?
There are areas that will not let a Walmart or a Costco be put up as protection for the small local vendors.
Disruptive innovation speaks to affecting established competition.
Amazon is disruptive. Consumers skip the store completely. Traditional retail disrupted.
Walmart is just another box store. Like when Quick Trip moves in and puts the three old sleezy gas station out of business. Suppliers change. People still buy same amount of gas.