It also doesn't help that getting one configured correctly is difficult if not outright impossible. If I'm looking to buy a truck I want a single cab long bed 2wd with a N/A 4-5 liter six cylinder and a 5 speed manual transmission. All I want for gadgets is aircon, FM, Defrost. Cloth bench seat, manual crank windows, manual locks, no screen, no fuss, priced around 25-35k. What can I say I like them very very simple and honest. Problem is they won't sell you that anymore.
Oh, sure, sales guy's always 'Here's 15 fully loaded crew cab 4x4 brodozers with a pathetically laughable 5.5' box that's six miles off the ground! 70 grand it's a bargain!', but when you tell them you want something simple and affordable they just lock up like a deer in headlights, stammer a bit, then try again to convince you that a 7 year note on a truck way too big for your needs is the right path to go down because they've got 15 of them on the lot that they need to get rid of yesterday. And even if you do convince them to stop trying to sell you that 4x4 crew cab, when you sit down with the configurator tool(Or just browse it yourself on the manufacturer's website) you still haven't really got a choice in the matter. You can't check individual options anymore. You just get a few trim packages and even the most 'basic' of those packages has 3/4ths of a best buy included...
I know I'm not the only one that would like cheap and cheerful work trucks again. Maybe the only one that wants three pedals(Demand for the 7mt Broncos seems to imply otherwise as Ford is still offering it which means they're selling well enough to be profitable, but I don't see any moves towards returning manuals to half tons anytime soon), but there's definitely an untapped gold mine for single cab 2wd six pot pickups with few bells and even less whistles. Build a truck like I described, price it at 25-35k, and demand will exceed supply 3 times over.
Hell, if Ford brought the ol' 4.9 I6 back with a 4MT or 5MT in a single cab 2wd pickup even as just a heritage edition I might be tempted to give modern vehicles one last try. But I guess, until then, I'll stick with my bullnose F150 and my 71 Chevy...